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The Resource Innovative business solutions : extreme customization at affordable price, Ashok Kumar, Kathryn E. Stecke, James Sanford, Frank T. Piller

Innovative business solutions : extreme customization at affordable price, Ashok Kumar, Kathryn E. Stecke, James Sanford, Frank T. Piller

Label
Innovative business solutions : extreme customization at affordable price
Title
Innovative business solutions
Title remainder
extreme customization at affordable price
Statement of responsibility
Ashok Kumar, Kathryn E. Stecke, James Sanford, Frank T. Piller
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Advancements in internet browser technologies, globalization, and an increase in innovative operations and information technologies have created new competitive opportunities for businesses. One challenge of business competition is that customers expect an increase in product choices, i.e., product differentiation (features, quality, speed) with no increase in cost. Mass customization (MC) is designed to resolve this conflict between price and value. It helps in specifying how to increase customization in products at affordable prices. MC helps to satisfy customers as well as improve market share and profitability. The Innovative Business Solutions case, with its accompanying support documents, demonstrate how a company might improve its market share and profitability using a MC strategy. The MCPEI methodology is used to suggest very effective improvement actions in customization levels, price, and capabilities
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Kumar, Ashok
Dewey number
658.5
Illustrations
illustrations
Index
no index present
LC call number
TS176
LC item number
.K86 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1969-
http://library.link/vocab/relatedWorkOrContributorName
  • Stecke, Kathryn E.
  • Sanford, James
  • Piller, Frank T.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Mass customization
  • Flexible manufacturing systems
  • Product management
  • Marketing
  • Innovative Business Solutions
Target audience
specialized
Label
Innovative business solutions : extreme customization at affordable price, Ashok Kumar, Kathryn E. Stecke, James Sanford, Frank T. Piller
Instantiates
Publication
Note
  • Originally Published InKumar, A., Stecke, K. E., Sanford, J., & Piller, F. T. (2015). Innovative business solutions: Extreme customization at affordable price. Operations Management Education Review, 9(1), 29-38. OMER9-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005561
Extent
1 online resource
Form of item
online
Isbn
9781526462145
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Innovative business solutions : extreme customization at affordable price, Ashok Kumar, Kathryn E. Stecke, James Sanford, Frank T. Piller
Publication
Note
  • Originally Published InKumar, A., Stecke, K. E., Sanford, J., & Piller, F. T. (2015). Innovative business solutions: Extreme customization at affordable price. Operations Management Education Review, 9(1), 29-38. OMER9-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005561
Extent
1 online resource
Form of item
online
Isbn
9781526462145
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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