Coverart for item
The Resource Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri

Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri

Label
Insumat (Egypt) conquers new markets internationally
Title
Insumat (Egypt) conquers new markets internationally
Statement of responsibility
Marina Apaydin, Hend Mostafa & Nora Chehouri
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Insumat (Egypt) is an insulating materials company specializing in bitumen membranes used in waterproofing for construction and infrastructure projects. Its board of directors believes that, after it has matured in the local Egyptian market, the organization should shift its focus to international expansion. In order to do so, it is crucial for Insumat to set specific criteria for the potential markets it would penetrate. Abou El Seoud, senior consultant and a member of the board of directors, suggested that Qatar and Saudi Arabia should be prioritized and studied extensively. Whether the decision made by Abou El Seoud was right is discussed in this case, based on a detailed analysis of the macroeconomic, demographic, and political factors in both Gulf countries
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Apaydin, Marina
Dewey number
658.84
Illustrations
illustrations
Index
no index present
LC call number
HF1416
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Mostafa, Hend
  • Chehouri, Nora
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
Export marketing
Target audience
specialized
Label
Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385447
Extent
1 online resource
Form of item
online
Isbn
9781473953666
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385447
Extent
1 online resource
Form of item
online
Isbn
9781473953666
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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