The Resource Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri
Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri
Resource Information
The item Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Insumat (Egypt) is an insulating materials company specializing in bitumen membranes used in waterproofing for construction and infrastructure projects. Its board of directors believes that, after it has matured in the local Egyptian market, the organization should shift its focus to international expansion. In order to do so, it is crucial for Insumat to set specific criteria for the potential markets it would penetrate. Abou El Seoud, senior consultant and a member of the board of directors, suggested that Qatar and Saudi Arabia should be prioritized and studied extensively. Whether the decision made by Abou El Seoud was right is discussed in this case, based on a detailed analysis of the macroeconomic, demographic, and political factors in both Gulf countries
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473953666
- Label
- Insumat (Egypt) conquers new markets internationally
- Title
- Insumat (Egypt) conquers new markets internationally
- Statement of responsibility
- Marina Apaydin, Hend Mostafa & Nora Chehouri
- Language
- eng
- Summary
- Insumat (Egypt) is an insulating materials company specializing in bitumen membranes used in waterproofing for construction and infrastructure projects. Its board of directors believes that, after it has matured in the local Egyptian market, the organization should shift its focus to international expansion. In order to do so, it is crucial for Insumat to set specific criteria for the potential markets it would penetrate. Abou El Seoud, senior consultant and a member of the board of directors, suggested that Qatar and Saudi Arabia should be prioritized and studied extensively. Whether the decision made by Abou El Seoud was right is discussed in this case, based on a detailed analysis of the macroeconomic, demographic, and political factors in both Gulf countries
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Apaydin, Marina
- Dewey number
- 658.84
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF1416
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Mostafa, Hend
- Chehouri, Nora
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
- Export marketing
- Target audience
- specialized
- Label
- Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001385447
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473953666
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001385447
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473953666
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Insumat-Egypt-conquers-new-markets/mtEShCqMNY4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Insumat-Egypt-conquers-new-markets/mtEShCqMNY4/">Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Insumat-Egypt-conquers-new-markets/mtEShCqMNY4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Insumat-Egypt-conquers-new-markets/mtEShCqMNY4/">Insumat (Egypt) conquers new markets internationally, Marina Apaydin, Hend Mostafa & Nora Chehouri</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
