Coverart for item
The Resource Internal marketing : tools and concepts for customer-focused management, Pervaiz K. Ahmed and Mohammed Rafiq, (electronic book)

Internal marketing : tools and concepts for customer-focused management, Pervaiz K. Ahmed and Mohammed Rafiq, (electronic book)

Label
Internal marketing : tools and concepts for customer-focused management
Title
Internal marketing
Title remainder
tools and concepts for customer-focused management
Statement of responsibility
Pervaiz K. Ahmed and Mohammed Rafiq
Title variation
Tools and concepts for customer-focused management
Creator
Contributor
Subject
Genre
Language
eng
Summary
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Ahmed, Pervaiz K
Dewey number
658.802
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.A354 2004
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Rafiq, Mohammed
  • Chartered Institute of Marketing.
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Organizational effectiveness
  • Organizational effectiveness
  • Relationship marketing
  • Customer relations
Label
Internal marketing : tools and concepts for customer-focused management, Pervaiz K. Ahmed and Mohammed Rafiq, (electronic book)
Instantiates
Publication
Note
Published in association with The Chartered Institute of Marketing
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Section I: Internal marketing theory -- What is internal marketing?; Models of internal marketing: how internal marketing works; The tools of internal marketing; Internal marketing and human resource management; A framework for empowering employees; Section II: Internal marketing applications -- Total quality management (TQM) and internal marketing; Innovation and internal marketing; Knowledge management, learning and internal marketing; Section III: Internal marketing case studies: Atlantic Richfield Company; Aydlotte & Cartwright inc.; Barclay card services (BCS); Barnardos; Boatman Trust Company; CSX; Eastman Chemical Company; First Union; GTE Supply; Lutheran Brotherhood; Midland Bank; Nations Bank; Norwich Union; Provena; St Luke's Hospital; Terminix International; Thomas Cook; Thomas and Mack Centre (TMC)
Control code
SCIDI474931018
Dimensions
unknown
Extent
1 online resource (x, 299 p.)
Form of item
online
Isbn
9780080509037
Other physical details
ill.
Specific material designation
remote
Label
Internal marketing : tools and concepts for customer-focused management, Pervaiz K. Ahmed and Mohammed Rafiq, (electronic book)
Publication
Note
Published in association with The Chartered Institute of Marketing
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Section I: Internal marketing theory -- What is internal marketing?; Models of internal marketing: how internal marketing works; The tools of internal marketing; Internal marketing and human resource management; A framework for empowering employees; Section II: Internal marketing applications -- Total quality management (TQM) and internal marketing; Innovation and internal marketing; Knowledge management, learning and internal marketing; Section III: Internal marketing case studies: Atlantic Richfield Company; Aydlotte & Cartwright inc.; Barclay card services (BCS); Barnardos; Boatman Trust Company; CSX; Eastman Chemical Company; First Union; GTE Supply; Lutheran Brotherhood; Midland Bank; Nations Bank; Norwich Union; Provena; St Luke's Hospital; Terminix International; Thomas Cook; Thomas and Mack Centre (TMC)
Control code
SCIDI474931018
Dimensions
unknown
Extent
1 online resource (x, 299 p.)
Form of item
online
Isbn
9780080509037
Other physical details
ill.
Specific material designation
remote

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