Coverart for item
The Resource International marketing in the Asia-Pacific region, Part 2, guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip, (electronic book)

International marketing in the Asia-Pacific region, Part 2, guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip, (electronic book)

Label
International marketing in the Asia-Pacific region, Part 2
Title
International marketing in the Asia-Pacific region
Title number
Part 2
Statement of responsibility
guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip
Contributor
Subject
Language
eng
Summary
A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroeconomic data, imports per product group, etc.) is fed, and which allows the identification and deletion of less interesting market opportunities. Results are reported of the application of this decision support model to the case of Thailand, adapted for an analysis of foreign trade data at the SITC fou
Cataloging source
CaPaEBR
Index
no index present
LC call number
HF1416.6.A78
LC item number
I58 pt.2 2004eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1919-
http://library.link/vocab/relatedWorkOrContributorName
  • Chao, Paul
  • Samiee, Saeed
  • Yip, Leslie Sai-Chung
Series statement
International marketing review
Series volume
21/3
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
  • Export marketing
Target audience
general
Label
International marketing in the Asia-Pacific region, Part 2, guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10064564
Dimensions
unknown
Extent
p.236-334.
Form of item
electronic
Isbn
9780861769766
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
International marketing in the Asia-Pacific region, Part 2, guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip, (electronic book)
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10064564
Dimensions
unknown
Extent
p.236-334.
Form of item
electronic
Isbn
9780861769766
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource.
Reproduction note
Electronic resource.
Specific material designation
remote

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