Coverart for item
The Resource International marketing strategy : analysis, development and implementation, Isobel Doole and Robin Lowe

International marketing strategy : analysis, development and implementation, Isobel Doole and Robin Lowe

Label
International marketing strategy : analysis, development and implementation
Title
International marketing strategy
Title remainder
analysis, development and implementation
Statement of responsibility
Isobel Doole and Robin Lowe
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing
Cataloging source
UKM
http://library.link/vocab/creatorName
Doole, Isobel
Dewey number
658.848
Illustrations
illustrations
Index
index present
LC call number
HF1416
LC item number
.P49 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1945-
http://library.link/vocab/relatedWorkOrContributorName
Lowe, Robin
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
Label
International marketing strategy : analysis, development and implementation, Isobel Doole and Robin Lowe
Instantiates
Publication
Note
Previous ed.: London: International Thomson Business, 1999
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • List of figures, tables, illustrations and dilemmas
  • Foreword
  • Preface
  • Acknowledgements
  • Pt. I.
  • Analysis
  • Ch. 1.
  • introduction to international marketing.
  • p. 5
  • Ch. 2.
  • international trading environment.
  • p. 32
  • Ch. 3.
  • Social and cultural considerations in international marketing.
  • p. 63
  • Ch. 4.
  • International marketing research and opportunity analysis.
  • p. 93
  • Special Focus: Overcoming barriers to entry in China.
  • p. 127
  • Pt. II.
  • Development
  • Ch. 5.
  • International marketing planning and organisation.
  • p. 141
  • Ch. 6.
  • International niche marketing strategies for small and medium-sized firms (SMEs).
  • p. 178
  • Ch. 7.
  • Globalisation.
  • p. 214
  • Ch. 8.
  • Market entry strategies.
  • p. 247
  • Special Focus: Jollibee, Japan, Johannesburger and Fries.
  • p. 279
  • Pt. III.
  • Approaches to Implementation
  • Ch. 9.
  • International product management.
  • p. 291
  • Ch. 10.
  • International communications and Internet marketing.
  • p. 329
  • Ch. 11.
  • management of international distribution and logistics.
  • p. 371
  • Ch. 12.
  • Pricing for international markets.
  • p. 408
  • Social Focus: If the locals won't roll over, Molly Malone will deal with them.
  • p. 441
  • Index.
  • p. 447
Control code
991861527721
Dimensions
26 cm.
Edition
3rd ed.
Extent
xvi, 453 p.
Isbn
9781861527721
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
International marketing strategy : analysis, development and implementation, Isobel Doole and Robin Lowe
Publication
Note
Previous ed.: London: International Thomson Business, 1999
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • List of figures, tables, illustrations and dilemmas
  • Foreword
  • Preface
  • Acknowledgements
  • Pt. I.
  • Analysis
  • Ch. 1.
  • introduction to international marketing.
  • p. 5
  • Ch. 2.
  • international trading environment.
  • p. 32
  • Ch. 3.
  • Social and cultural considerations in international marketing.
  • p. 63
  • Ch. 4.
  • International marketing research and opportunity analysis.
  • p. 93
  • Special Focus: Overcoming barriers to entry in China.
  • p. 127
  • Pt. II.
  • Development
  • Ch. 5.
  • International marketing planning and organisation.
  • p. 141
  • Ch. 6.
  • International niche marketing strategies for small and medium-sized firms (SMEs).
  • p. 178
  • Ch. 7.
  • Globalisation.
  • p. 214
  • Ch. 8.
  • Market entry strategies.
  • p. 247
  • Special Focus: Jollibee, Japan, Johannesburger and Fries.
  • p. 279
  • Pt. III.
  • Approaches to Implementation
  • Ch. 9.
  • International product management.
  • p. 291
  • Ch. 10.
  • International communications and Internet marketing.
  • p. 329
  • Ch. 11.
  • management of international distribution and logistics.
  • p. 371
  • Ch. 12.
  • Pricing for international markets.
  • p. 408
  • Social Focus: If the locals won't roll over, Molly Malone will deal with them.
  • p. 441
  • Index.
  • p. 447
Control code
991861527721
Dimensions
26 cm.
Edition
3rd ed.
Extent
xvi, 453 p.
Isbn
9781861527721
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

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