The Resource International marketing strategy : analysis, development and implementation
International marketing strategy : analysis, development and implementation
Resource Information
The item International marketing strategy : analysis, development and implementation represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item International marketing strategy : analysis, development and implementation represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Edition
-
- 4th ed. /
- Isobel Doole and Robin Lowe
- Extent
- xxi, 445 p.
- Note
- Previous ed.: 2001
- Contents
-
- List of figures, tables, illustrations and dilemmas
- Preface
- Acknowledgements
- Pt. 1.
- Analysis.
- p. 1
- 1.
- introduction to international marketing.
- p. 3
- 2.
- international trading environment.
- p. 35
- 3.
- Social and cultural considerations in international marketing.
- p. 65
- 4.
- International marketing research and opportunity analysis.
- p. 99
- Pt. 2.
- Strategy development.
- p. 139
- 5.
- International niche marketing strategies for small and medium-sized enterprises (SMEs).
- p. 141
- 6.
- Global strategies.
- p. 179
- 7.
- Market entry strategies.
- p. 217
- 8.
- International product and service management.
- p. 249
- Pt. 3.
- Implementation.
- p. 291
- 9.
- International communications.
- p. 293
- 10.
- management of international distribution and logistics.
- p. 333
- 11.
- Pricing for international markets.
- p. 369
- 12.
- International marketing implementation through enabling technologies.
- p. 403
- Index.
- p. 439
- Isbn
- 9781844800254
- Label
- International marketing strategy : analysis, development and implementation
- Title
- International marketing strategy
- Title remainder
- analysis, development and implementation
- Language
- eng
- Cataloging source
- BDS
- http://library.link/vocab/creatorName
- Doole, Isobel
- Index
- no index present
- LC call number
- HF1416
- LC item number
- .P49 2004
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorDate
- 1945-
- http://library.link/vocab/relatedWorkOrContributorName
- Lowe, Robin
- http://library.link/vocab/subjectName
-
- Export marketing
- Export marketing
- Label
- International marketing strategy : analysis, development and implementation
- Note
- Previous ed.: 2001
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- List of figures, tables, illustrations and dilemmas
- Preface
- Acknowledgements
- Pt. 1.
- Analysis.
- p. 1
- 1.
- introduction to international marketing.
- p. 3
- 2.
- international trading environment.
- p. 35
- 3.
- Social and cultural considerations in international marketing.
- p. 65
- 4.
- International marketing research and opportunity analysis.
- p. 99
- Pt. 2.
- Strategy development.
- p. 139
- 5.
- International niche marketing strategies for small and medium-sized enterprises (SMEs).
- p. 141
- 6.
- Global strategies.
- p. 179
- 7.
- Market entry strategies.
- p. 217
- 8.
- International product and service management.
- p. 249
- Pt. 3.
- Implementation.
- p. 291
- 9.
- International communications.
- p. 293
- 10.
- management of international distribution and logistics.
- p. 333
- 11.
- Pricing for international markets.
- p. 369
- 12.
- International marketing implementation through enabling technologies.
- p. 403
- Index.
- p. 439
- Control code
- b91844800253
- Dimensions
- 26 cm.
- Edition
-
- 4th ed. /
- Isobel Doole and Robin Lowe
- Extent
- xxi, 445 p.
- Isbn
- 9781844800254
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Label
- International marketing strategy : analysis, development and implementation
- Note
- Previous ed.: 2001
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- List of figures, tables, illustrations and dilemmas
- Preface
- Acknowledgements
- Pt. 1.
- Analysis.
- p. 1
- 1.
- introduction to international marketing.
- p. 3
- 2.
- international trading environment.
- p. 35
- 3.
- Social and cultural considerations in international marketing.
- p. 65
- 4.
- International marketing research and opportunity analysis.
- p. 99
- Pt. 2.
- Strategy development.
- p. 139
- 5.
- International niche marketing strategies for small and medium-sized enterprises (SMEs).
- p. 141
- 6.
- Global strategies.
- p. 179
- 7.
- Market entry strategies.
- p. 217
- 8.
- International product and service management.
- p. 249
- Pt. 3.
- Implementation.
- p. 291
- 9.
- International communications.
- p. 293
- 10.
- management of international distribution and logistics.
- p. 333
- 11.
- Pricing for international markets.
- p. 369
- 12.
- International marketing implementation through enabling technologies.
- p. 403
- Index.
- p. 439
- Control code
- b91844800253
- Dimensions
- 26 cm.
- Edition
-
- 4th ed. /
- Isobel Doole and Robin Lowe
- Extent
- xxi, 445 p.
- Isbn
- 9781844800254
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/International-marketing-strategy--analysis/_-Mgm7ajcbk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/International-marketing-strategy--analysis/_-Mgm7ajcbk/">International marketing strategy : analysis, development and implementation</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item International marketing strategy : analysis, development and implementation
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/International-marketing-strategy--analysis/_-Mgm7ajcbk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/International-marketing-strategy--analysis/_-Mgm7ajcbk/">International marketing strategy : analysis, development and implementation</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
