Coverart for item
The Resource International marketing strategy : analysis, development and implementation

International marketing strategy : analysis, development and implementation

Label
International marketing strategy : analysis, development and implementation
Title
International marketing strategy
Title remainder
analysis, development and implementation
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
BDS
http://library.link/vocab/creatorName
Doole, Isobel
Index
no index present
LC call number
HF1416
LC item number
.P49 2004
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1945-
http://library.link/vocab/relatedWorkOrContributorName
Lowe, Robin
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
Label
International marketing strategy : analysis, development and implementation
Instantiates
Publication
Note
Previous ed.: 2001
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • List of figures, tables, illustrations and dilemmas
  • Preface
  • Acknowledgements
  • Pt. 1.
  • Analysis.
  • p. 1
  • 1.
  • introduction to international marketing.
  • p. 3
  • 2.
  • international trading environment.
  • p. 35
  • 3.
  • Social and cultural considerations in international marketing.
  • p. 65
  • 4.
  • International marketing research and opportunity analysis.
  • p. 99
  • Pt. 2.
  • Strategy development.
  • p. 139
  • 5.
  • International niche marketing strategies for small and medium-sized enterprises (SMEs).
  • p. 141
  • 6.
  • Global strategies.
  • p. 179
  • 7.
  • Market entry strategies.
  • p. 217
  • 8.
  • International product and service management.
  • p. 249
  • Pt. 3.
  • Implementation.
  • p. 291
  • 9.
  • International communications.
  • p. 293
  • 10.
  • management of international distribution and logistics.
  • p. 333
  • 11.
  • Pricing for international markets.
  • p. 369
  • 12.
  • International marketing implementation through enabling technologies.
  • p. 403
  • Index.
  • p. 439
Control code
b91844800253
Dimensions
26 cm.
Edition
  • 4th ed. /
  • Isobel Doole and Robin Lowe
Extent
xxi, 445 p.
Isbn
9781844800254
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
International marketing strategy : analysis, development and implementation
Publication
Note
Previous ed.: 2001
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • List of figures, tables, illustrations and dilemmas
  • Preface
  • Acknowledgements
  • Pt. 1.
  • Analysis.
  • p. 1
  • 1.
  • introduction to international marketing.
  • p. 3
  • 2.
  • international trading environment.
  • p. 35
  • 3.
  • Social and cultural considerations in international marketing.
  • p. 65
  • 4.
  • International marketing research and opportunity analysis.
  • p. 99
  • Pt. 2.
  • Strategy development.
  • p. 139
  • 5.
  • International niche marketing strategies for small and medium-sized enterprises (SMEs).
  • p. 141
  • 6.
  • Global strategies.
  • p. 179
  • 7.
  • Market entry strategies.
  • p. 217
  • 8.
  • International product and service management.
  • p. 249
  • Pt. 3.
  • Implementation.
  • p. 291
  • 9.
  • International communications.
  • p. 293
  • 10.
  • management of international distribution and logistics.
  • p. 333
  • 11.
  • Pricing for international markets.
  • p. 369
  • 12.
  • International marketing implementation through enabling technologies.
  • p. 403
  • Index.
  • p. 439
Control code
b91844800253
Dimensions
26 cm.
Edition
  • 4th ed. /
  • Isobel Doole and Robin Lowe
Extent
xxi, 445 p.
Isbn
9781844800254
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Brunswick Library StoreBorrow it
      Liverpool, GB
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