The Resource International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe
International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe
Resource Information
The item International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- "The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe." "International Marketing Strategy is arranged into three clear parts - analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place."--BOOK JACKET
- Language
- eng
- Edition
- 5th ed.
- Extent
- xxiv, 462 p.
- Note
- Previous ed.: 2004
- Contents
-
- Pt. 1.
- Analysis.
- p. 1
- 1.
- introduction to international marketing.
- p. 3
- 2.
- international trading environment.
- p. 37
- 3.
- Social and cultural considerations in international marketing.
- p. 71
- 4.
- International marketing research and opportunity analysis.
- p. 103
- Pt. 2.
- Strategy Development.
- p. 143
- 5.
- International niche marketing strategies for small and medium-sized enterprises.
- p. 145
- 6.
- Global strategies.
- p. 187
- 7.
- Market entry strategies.
- p. 231
- 8.
- International product and service management.
- p. 263
- Pt. 3.
- Implementation.
- p. 305
- 9.
- International communications.
- p. 307
- 10.
- management of international distribution and logistics.
- p. 345
- 11.
- Pricing for international markets.
- p. 381
- 12.
- International marketing implementation through enabling technologies.
- p. 417
- Index.
- p. 455
- Isbn
- 9781844807635
- Label
- International marketing strategy : analysis, development and implementation
- Title
- International marketing strategy
- Title remainder
- analysis, development and implementation
- Statement of responsibility
- Isabel Doole, Robin Lowe
- Language
- eng
- Summary
- "The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe." "International Marketing Strategy is arranged into three clear parts - analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place."--BOOK JACKET
- Cataloging source
- UKM
- http://library.link/vocab/creatorDate
- 1954-
- http://library.link/vocab/creatorName
- Doole, Isobel
- Illustrations
-
- illustrations
- maps
- Index
- index present
- LC call number
- HF1416
- LC item number
- .P49 2008
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1945-
- http://library.link/vocab/relatedWorkOrContributorName
- Lowe, Robin
- http://library.link/vocab/subjectName
-
- Export marketing
- Export marketing
- Label
- International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe
- Note
- Previous ed.: 2004
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Pt. 1.
- Analysis.
- p. 1
- 1.
- introduction to international marketing.
- p. 3
- 2.
- international trading environment.
- p. 37
- 3.
- Social and cultural considerations in international marketing.
- p. 71
- 4.
- International marketing research and opportunity analysis.
- p. 103
- Pt. 2.
- Strategy Development.
- p. 143
- 5.
- International niche marketing strategies for small and medium-sized enterprises.
- p. 145
- 6.
- Global strategies.
- p. 187
- 7.
- Market entry strategies.
- p. 231
- 8.
- International product and service management.
- p. 263
- Pt. 3.
- Implementation.
- p. 305
- 9.
- International communications.
- p. 307
- 10.
- management of international distribution and logistics.
- p. 345
- 11.
- Pricing for international markets.
- p. 381
- 12.
- International marketing implementation through enabling technologies.
- p. 417
- Index.
- p. 455
- Control code
- 15b22299610
- Dimensions
- 28 cm.
- Edition
- 5th ed.
- Extent
- xxiv, 462 p.
- Isbn
- 9781844807635
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- col. ill., maps
- Label
- International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe
- Note
- Previous ed.: 2004
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Pt. 1.
- Analysis.
- p. 1
- 1.
- introduction to international marketing.
- p. 3
- 2.
- international trading environment.
- p. 37
- 3.
- Social and cultural considerations in international marketing.
- p. 71
- 4.
- International marketing research and opportunity analysis.
- p. 103
- Pt. 2.
- Strategy Development.
- p. 143
- 5.
- International niche marketing strategies for small and medium-sized enterprises.
- p. 145
- 6.
- Global strategies.
- p. 187
- 7.
- Market entry strategies.
- p. 231
- 8.
- International product and service management.
- p. 263
- Pt. 3.
- Implementation.
- p. 305
- 9.
- International communications.
- p. 307
- 10.
- management of international distribution and logistics.
- p. 345
- 11.
- Pricing for international markets.
- p. 381
- 12.
- International marketing implementation through enabling technologies.
- p. 417
- Index.
- p. 455
- Control code
- 15b22299610
- Dimensions
- 28 cm.
- Edition
- 5th ed.
- Extent
- xxiv, 462 p.
- Isbn
- 9781844807635
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- col. ill., maps
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/International-marketing-strategy--analysis/_c8iqcYcDGk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/International-marketing-strategy--analysis/_c8iqcYcDGk/">International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
