Coverart for item
The Resource International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe

International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe

Label
International marketing strategy : analysis, development and implementation
Title
International marketing strategy
Title remainder
analysis, development and implementation
Statement of responsibility
Isabel Doole, Robin Lowe
Creator
Contributor
Subject
Genre
Language
eng
Summary
"The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe." "International Marketing Strategy is arranged into three clear parts - analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place."--BOOK JACKET
Cataloging source
UKM
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Doole, Isobel
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF1416
LC item number
.P49 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1945-
http://library.link/vocab/relatedWorkOrContributorName
Lowe, Robin
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
Label
International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe
Instantiates
Publication
Note
Previous ed.: 2004
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Pt. 1.
  • Analysis.
  • p. 1
  • 1.
  • introduction to international marketing.
  • p. 3
  • 2.
  • international trading environment.
  • p. 37
  • 3.
  • Social and cultural considerations in international marketing.
  • p. 71
  • 4.
  • International marketing research and opportunity analysis.
  • p. 103
  • Pt. 2.
  • Strategy Development.
  • p. 143
  • 5.
  • International niche marketing strategies for small and medium-sized enterprises.
  • p. 145
  • 6.
  • Global strategies.
  • p. 187
  • 7.
  • Market entry strategies.
  • p. 231
  • 8.
  • International product and service management.
  • p. 263
  • Pt. 3.
  • Implementation.
  • p. 305
  • 9.
  • International communications.
  • p. 307
  • 10.
  • management of international distribution and logistics.
  • p. 345
  • 11.
  • Pricing for international markets.
  • p. 381
  • 12.
  • International marketing implementation through enabling technologies.
  • p. 417
  • Index.
  • p. 455
Control code
15b22299610
Dimensions
28 cm.
Edition
5th ed.
Extent
xxiv, 462 p.
Isbn
9781844807635
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill., maps
Label
International marketing strategy : analysis, development and implementation, Isabel Doole, Robin Lowe
Publication
Note
Previous ed.: 2004
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Pt. 1.
  • Analysis.
  • p. 1
  • 1.
  • introduction to international marketing.
  • p. 3
  • 2.
  • international trading environment.
  • p. 37
  • 3.
  • Social and cultural considerations in international marketing.
  • p. 71
  • 4.
  • International marketing research and opportunity analysis.
  • p. 103
  • Pt. 2.
  • Strategy Development.
  • p. 143
  • 5.
  • International niche marketing strategies for small and medium-sized enterprises.
  • p. 145
  • 6.
  • Global strategies.
  • p. 187
  • 7.
  • Market entry strategies.
  • p. 231
  • 8.
  • International product and service management.
  • p. 263
  • Pt. 3.
  • Implementation.
  • p. 305
  • 9.
  • International communications.
  • p. 307
  • 10.
  • management of international distribution and logistics.
  • p. 345
  • 11.
  • Pricing for international markets.
  • p. 381
  • 12.
  • International marketing implementation through enabling technologies.
  • p. 417
  • Index.
  • p. 455
Control code
15b22299610
Dimensions
28 cm.
Edition
5th ed.
Extent
xxiv, 462 p.
Isbn
9781844807635
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill., maps

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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