The Resource Internationalization of an emerging country brand : from a corner shop in Istanbul, to Oxford Street, London, Nükhet Vardar, (streaming video)

Internationalization of an emerging country brand : from a corner shop in Istanbul, to Oxford Street, London, Nükhet Vardar, (streaming video)

Label
Internationalization of an emerging country brand : from a corner shop in Istanbul, to Oxford Street, London
Title
Internationalization of an emerging country brand
Title remainder
from a corner shop in Istanbul, to Oxford Street, London
Statement of responsibility
Nükhet Vardar
Creator
Speaker
Subject
Genre
Language
eng
Member of
Cataloging source
HSTalks
Characteristic
videorecording
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Vardar, Nükhet
Series statement
Business & management collection,
http://library.link/vocab/subjectName
  • Bakeries
  • Branding (Marketing)
  • Franchises (Retail trade)
  • International business enterprises
  • Marketing
  • Simit Sarayi
Label
Internationalization of an emerging country brand : from a corner shop in Istanbul, to Oxford Street, London, Nükhet Vardar, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Extended-form case study
  • Title from title frames
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Contents: Growing a local brand -- Product standardization -- Steps in internationalization -- Franchising a brand
Control code
HST4539
Dimensions
unknown
Extent
1 online resource (1 streaming video file (17 min.)
File format
one file format
Form of item
electronic
Governing access note
Access restricted to subscribers
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
color, sound).
Publisher number
4539
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other
Label
Internationalization of an emerging country brand : from a corner shop in Istanbul, to Oxford Street, London, Nükhet Vardar, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Extended-form case study
  • Title from title frames
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Contents: Growing a local brand -- Product standardization -- Steps in internationalization -- Franchising a brand
Control code
HST4539
Dimensions
unknown
Extent
1 online resource (1 streaming video file (17 min.)
File format
one file format
Form of item
electronic
Governing access note
Access restricted to subscribers
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
color, sound).
Publisher number
4539
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other

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