Coverart for item
The Resource Introduction to social media marketing : a guide for absolute beginners, Todd Kelsey, (electronic book)

Introduction to social media marketing : a guide for absolute beginners, Todd Kelsey, (electronic book)

Label
Introduction to social media marketing : a guide for absolute beginners
Title
Introduction to social media marketing
Title remainder
a guide for absolute beginners
Statement of responsibility
Todd Kelsey
Creator
Author
Subject
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Kelsey, Todd
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
  • Social media
Label
Introduction to social media marketing : a guide for absolute beginners, Todd Kelsey, (electronic book)
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • About the Author; About the Technical Reviewer; Introduction; Chapter 1: The Basics of Having Fun and Building Skills; Return on Investment (ROI); The Skill of Social Media Marketing; 2B or not 2B? B2B and B2C; Engagement/PR; Word of Mouth (WOM); Monitoring; Posting: Promotions/Content; Channels: Facebook, Twitter, and TBD; Internal and Third-Party Tools; Things Change; Search Drill: Learning How to Learn; Learning More; Conclusion; Chapter 2: Skillbox: Content; Curation vs. Creation vs. Collaboration; Create a Google Account/Gmail Address; Start a Blog; Search Drill: Find a Blog
  • Create a Free Web SiteOther Systems for Making Web Sites; Make/Edit a Video; Editing on YouTube; Adjusting Digital Images; Taking Screenshots; Learning More; Conclusion; Chapter 3: Facebook Pages; What Is a Facebook Page?; Facebook Pages: To Do or Not to Do?; Principle: What Is Facebook's Business Model?; Creating a Facebook Page; Posting to the Page; Content! Content!; Accessing Pages; Facebook Page Links; Facebook Page Usernames; The More Things Change…; Learning More; Conclusion; Chapter 4: Facebook Ads; What Are Facebook Ads and Why Should You Use Them?; When to Use Facebook Ads
  • Purchase IntentMetrics for Measuring Facebook Ads; Targeting an Ad; Creating a Campaign; And Now for Something Really, Really, Really Important; Monitoring the Campaign; Learning More; Free Facebook Ads; Conclusion; Chapter 5: Twitter; Twitter: To Do or Not to Do?; A High-Level Overview of Twitter; Creating a Twitter Account; Posting to Twitter; ROI and Strategy of Twitter; Learning More; Conclusion; Chapter 6: LinkedIn; LinkedIn: To Do or Not to Do?; Understanding LinkedIn; Creating a LinkedIn Page; Posting to the Page; Something Really Interesting and Important; ROI Strategies for LinkedIn
  • Personal LinkedIn DevelopmentLearning More; Conclusion; Chapter 7: Hootsuite; Understanding Hootsuite; Hootsuite on YouTube; Hootsuite Help; Creating and Configuring a Hootsuite Account; Configuring Hootsuite; Getting Around Hootsuite; Posting with Hootsuite; The Joy of Scheduling a Post; ROI Strategies; Learning More; Conclusion; Chapter 8: Social Media Monitoring and Analytics; Understanding Social Media Monitoring, Social Listening, and Analytics; What Is Social Media Monitoring? Social Listening?; Tools; The Need for Speed: What Is a Social Media Crisis?
  • Social Listening in Hootsuite: Owned MediaBasic Social Analytics; Basic Social Reporting in Hootsuite; Scheduling and Automating Reports; Trying Socialmention.com; The Value of Quotes; Other Tools; ROI Strategies; Hootsuite Certification; OMCP/Market Motive Certification; Free Radian6 Training; Learning More; Conclusion; Index
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781484228548
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
ocn990802738
Label
Introduction to social media marketing : a guide for absolute beginners, Todd Kelsey, (electronic book)
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • About the Author; About the Technical Reviewer; Introduction; Chapter 1: The Basics of Having Fun and Building Skills; Return on Investment (ROI); The Skill of Social Media Marketing; 2B or not 2B? B2B and B2C; Engagement/PR; Word of Mouth (WOM); Monitoring; Posting: Promotions/Content; Channels: Facebook, Twitter, and TBD; Internal and Third-Party Tools; Things Change; Search Drill: Learning How to Learn; Learning More; Conclusion; Chapter 2: Skillbox: Content; Curation vs. Creation vs. Collaboration; Create a Google Account/Gmail Address; Start a Blog; Search Drill: Find a Blog
  • Create a Free Web SiteOther Systems for Making Web Sites; Make/Edit a Video; Editing on YouTube; Adjusting Digital Images; Taking Screenshots; Learning More; Conclusion; Chapter 3: Facebook Pages; What Is a Facebook Page?; Facebook Pages: To Do or Not to Do?; Principle: What Is Facebook's Business Model?; Creating a Facebook Page; Posting to the Page; Content! Content!; Accessing Pages; Facebook Page Links; Facebook Page Usernames; The More Things Change…; Learning More; Conclusion; Chapter 4: Facebook Ads; What Are Facebook Ads and Why Should You Use Them?; When to Use Facebook Ads
  • Purchase IntentMetrics for Measuring Facebook Ads; Targeting an Ad; Creating a Campaign; And Now for Something Really, Really, Really Important; Monitoring the Campaign; Learning More; Free Facebook Ads; Conclusion; Chapter 5: Twitter; Twitter: To Do or Not to Do?; A High-Level Overview of Twitter; Creating a Twitter Account; Posting to Twitter; ROI and Strategy of Twitter; Learning More; Conclusion; Chapter 6: LinkedIn; LinkedIn: To Do or Not to Do?; Understanding LinkedIn; Creating a LinkedIn Page; Posting to the Page; Something Really Interesting and Important; ROI Strategies for LinkedIn
  • Personal LinkedIn DevelopmentLearning More; Conclusion; Chapter 7: Hootsuite; Understanding Hootsuite; Hootsuite on YouTube; Hootsuite Help; Creating and Configuring a Hootsuite Account; Configuring Hootsuite; Getting Around Hootsuite; Posting with Hootsuite; The Joy of Scheduling a Post; ROI Strategies; Learning More; Conclusion; Chapter 8: Social Media Monitoring and Analytics; Understanding Social Media Monitoring, Social Listening, and Analytics; What Is Social Media Monitoring? Social Listening?; Tools; The Need for Speed: What Is a Social Media Crisis?
  • Social Listening in Hootsuite: Owned MediaBasic Social Analytics; Basic Social Reporting in Hootsuite; Scheduling and Automating Reports; Trying Socialmention.com; The Value of Quotes; Other Tools; ROI Strategies; Hootsuite Certification; OMCP/Market Motive Certification; Free Radian6 Training; Learning More; Conclusion; Index
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781484228548
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
ocn990802738

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