Coverart for item
The Resource Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia

Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia

Label
Irresistible empire : America's advance through twentieth-century Europe
Title
Irresistible empire
Title remainder
America's advance through twentieth-century Europe
Statement of responsibility
Victoria de Grazia
Title variation
America's advance through twentieth-century Europe
Creator
Subject
Language
eng
Summary
"The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today." "De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it - first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Society-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorName
De Grazia, Victoria
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
  • Consumption (Economics)
  • Social values
  • Social values
  • United States
Label
Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Introduction : the fast way to peace.
  • p. 1
  • 1.
  • service ethic : how bourgeois men made peace with babbittry.
  • p. 15
  • 2.
  • decent standard of living : how Europeans were measured by the American way of life.
  • p. 75
  • 3.
  • chain store : how modern distribution dispossessed commerce.
  • p. 130
  • 4.
  • Big-brand goods : how marketing outmaneuvered the marketplace.
  • p. 184
  • 5.
  • Corporate advertising : how the science of publicity subverted the arts of commerce.
  • p. 226
  • 6.
  • star system : how Hollywood turned cinema culture into entertainment value.
  • p. 284
  • 7.
  • consumer-citizen : how Europeans traded rights for goods.
  • p. 336
  • 8.
  • Supermarketing : how big-time merchandisers leapfrogged over local grocers.
  • p. 376
  • 9.
  • model Mrs. Consumer : how mass commodities settled into hearth and home.
  • p. 416
  • Conclusion : how the slow movement put perspective on the fast life.
  • p. 458
Control code
l82004059943
Dimensions
25 cm.
Extent
586 p
Isbn
9780674016729
Lccn
2004059943
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill., maps
Label
Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Introduction : the fast way to peace.
  • p. 1
  • 1.
  • service ethic : how bourgeois men made peace with babbittry.
  • p. 15
  • 2.
  • decent standard of living : how Europeans were measured by the American way of life.
  • p. 75
  • 3.
  • chain store : how modern distribution dispossessed commerce.
  • p. 130
  • 4.
  • Big-brand goods : how marketing outmaneuvered the marketplace.
  • p. 184
  • 5.
  • Corporate advertising : how the science of publicity subverted the arts of commerce.
  • p. 226
  • 6.
  • star system : how Hollywood turned cinema culture into entertainment value.
  • p. 284
  • 7.
  • consumer-citizen : how Europeans traded rights for goods.
  • p. 336
  • 8.
  • Supermarketing : how big-time merchandisers leapfrogged over local grocers.
  • p. 376
  • 9.
  • model Mrs. Consumer : how mass commodities settled into hearth and home.
  • p. 416
  • Conclusion : how the slow movement put perspective on the fast life.
  • p. 458
Control code
l82004059943
Dimensions
25 cm.
Extent
586 p
Isbn
9780674016729
Lccn
2004059943
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill., maps

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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