Coverart for item
The Resource Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment, Čedomir Nestorović, (electronic book)

Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment, Čedomir Nestorović, (electronic book)

Label
Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment
Title
Islamic marketing
Title remainder
understanding the socio-economic, cultural, and politico-legal environment
Statement of responsibility
Čedomir Nestorović
Creator
Author
Subject
Language
eng
Summary
"This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies"--Provided by publisher
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Nestorović, Čedomir
Dewey number
658.800917/67
Index
no index present
LC call number
HF5415.12.I74
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Management for professionals
http://library.link/vocab/subjectName
  • Marketing
  • Islamic countries
  • Islamic countries
  • Islamic countries
  • Islamic countries
  • Islamic countries
Label
Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment, Čedomir Nestorović, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Economic Environment -- Socio-Cultural Environment -- Political-Legal Environment -- Conclusion.
Control code
SPR950971608
Dimensions
unknown
Extent
1 online resource (xxiv, 247 pages)
File format
unknown
Form of item
online
Isbn
9783319327525
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment, Čedomir Nestorović, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Economic Environment -- Socio-Cultural Environment -- Political-Legal Environment -- Conclusion.
Control code
SPR950971608
Dimensions
unknown
Extent
1 online resource (xxiv, 247 pages)
File format
unknown
Form of item
online
Isbn
9783319327525
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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