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The Resource J.C. Penney Company, Inc. : surviving the Ron Johnson (CEO) era, Alan N. Hoffman

J.C. Penney Company, Inc. : surviving the Ron Johnson (CEO) era, Alan N. Hoffman

Label
J.C. Penney Company, Inc. : surviving the Ron Johnson (CEO) era
Title
J.C. Penney Company, Inc.
Title remainder
surviving the Ron Johnson (CEO) era
Statement of responsibility
Alan N. Hoffman
Creator
Author
Subject
Genre
Language
eng
Summary
Ron Johnson, the architect behind Apple's wildly successful retail stores and 15-year Target veteran, became American department store chain J.C. Penney's new CEO in November 2011. The owner J.C. Penney had high hopes for Johnson, who proceeded to make drastic changes to the company including a new logo and a new spokesperson (Ellen DeGeneres). His vision included transforming 700 of the largest J.C. Penney stores into collections of some 100 branded shops with a central "town square" gathering area for services. Johnson planned to implement a simplification of the company's pricing strategy including a reduction in the number of times prices were marked down. Johnson knew that transforming J.C. Penney's 1100 department stores nationwide would take considerable time and effort, and that changes would also involve jobs cuts, including nearly 1,000 employees at its headquarters, and closing one of its three call centers. J.C. Penney fired Ron Johnson after just 17 months, following a disastrous decline in business directly attributable to the failure of the new business plan. Ex-CEO Mike Ullman then rejoined the company and was charged with stabilizing the retail chain, which was in a free fall after racking up almost a billion dollars in losses in 2012 as revenue plunged nearly 25%
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Hoffman, Alan N.
Dewey number
658.406
Illustrations
illustrations
Index
index present
LC call number
HD58.8
LC item number
.H64 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Organizational change
  • Strategic planning
  • J.C. Penney Co.
Target audience
specialized
Label
J.C. Penney Company, Inc. : surviving the Ron Johnson (CEO) era, Alan N. Hoffman
Instantiates
Publication
Note
  • Originally Published InHoffman, A. N. (2014). J.C. Penney Company, Inc.: Surviving the Ron Johnson (CEO) era. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002676
Extent
1 online resource
Form of item
online
Isbn
9781526427489
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
J.C. Penney Company, Inc. : surviving the Ron Johnson (CEO) era, Alan N. Hoffman
Publication
Note
  • Originally Published InHoffman, A. N. (2014). J.C. Penney Company, Inc.: Surviving the Ron Johnson (CEO) era. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002676
Extent
1 online resource
Form of item
online
Isbn
9781526427489
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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