Coverart for item
The Resource Jacques Lemans : the development of a global watch brand, Dietmar Sternad, Claudia Knoll

Jacques Lemans : the development of a global watch brand, Dietmar Sternad, Claudia Knoll

Label
Jacques Lemans : the development of a global watch brand
Title
Jacques Lemans
Title remainder
the development of a global watch brand
Statement of responsibility
Dietmar Sternad, Claudia Knoll
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The case describes how entrepreneur Alfred Riedl developed Jacques Lemans from a small Austrian watch company into a global brand that is active in more than 120 countries around the world. There is a specific focus on the international marketing mix of the company, including its product range, brand structure, pricing, communication, and distribution strategies. The case can be combined with the "Note on the Global Watch Industry" which provides an overview of the main trends and developments in the global watch industry that Jacques Lemans needs to cope with. In addition to the challenge of finding the best strategic answers to those trends and to determining the right degree of standardization and local adaptation of the individual elements of the international marketing mix, the protagonist of this case sees a lot of opportunities in emerging markets that need to be explored, prioritized, and exploited
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Sternad, Dietmar
Dewey number
331.89288113094446
Illustrations
illustrations
Index
no index present
LC call number
HD9999.C584
LC item number
J337 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Knoll, Claudia
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Jacques Lemans
  • Clock and watch industry
  • Branding (Marketing)
  • Corporate image
Target audience
specialized
Label
Jacques Lemans : the development of a global watch brand, Dietmar Sternad, Claudia Knoll
Instantiates
Publication
Note
  • Originally Published InSternad, D., & Knoll, C. (2014). Jacques Lemans: The development of a global watch brand. Journal of International Business Education, 9(1), 5-16. JIBE9-0CS1
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005570
Extent
1 online resource
Form of item
online
Isbn
9781526461285
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Jacques Lemans : the development of a global watch brand, Dietmar Sternad, Claudia Knoll
Publication
Note
  • Originally Published InSternad, D., & Knoll, C. (2014). Jacques Lemans: The development of a global watch brand. Journal of International Business Education, 9(1), 5-16. JIBE9-0CS1
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005570
Extent
1 online resource
Form of item
online
Isbn
9781526461285
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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