Coverart for item
The Resource Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership, Joseph Jaffe, (electronic book)

Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership, Joseph Jaffe, (electronic book)

Label
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Title
Join the conversation
Title remainder
how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Statement of responsibility
Joseph Jaffe
Creator
Subject
Language
eng
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Jaffe, Joseph
Dewey number
658.8/343
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.J34 2007eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Business communication
  • Relationship marketing
  • Marketing
Label
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership, Joseph Jaffe, (electronic book)
Instantiates
Publication
Note
"Published simultaneously in Canada."
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test
Control code
ebr10295973
Dimensions
24 cm.
Dimensions
unknown
Extent
xix, 300 p.
Form of item
electronic
Isbn
9780470137321
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership, Joseph Jaffe, (electronic book)
Publication
Note
"Published simultaneously in Canada."
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test
Control code
ebr10295973
Dimensions
24 cm.
Dimensions
unknown
Extent
xix, 300 p.
Form of item
electronic
Isbn
9780470137321
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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