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The Resource Just fresh : fresh juices from the desert!, Syed Zamberi Ahmad, (College of Business Administration, Management Department, Abu Dhabi University, United Arab Emirates), Norita Binti Ahmad, (School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates)

Just fresh : fresh juices from the desert!, Syed Zamberi Ahmad, (College of Business Administration, Management Department, Abu Dhabi University, United Arab Emirates), Norita Binti Ahmad, (School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates)

Creator
Author
Contributor
Summary
Just Fresh Juice is a small entrepreneurial venture in the United Arab Emirates (UAE), specialising in preparing all-fresh juices, special mixes and fruit salads. The purpose of this paper is to analyse how Just Fresh can maintain its competitive advantage, and how it could sustain its rapid growth in the market and gain more market share in the long run. Just Fresh focuses on satisfying its customers more effectively than its competitors through a competitive strategy of cost leadership (Papulova and Papulova, 2006), direct interaction with the customers through social media (Srinivasan, 2014) and creating a customer experience (Porter, 2008), as delivering a good customer experience is often more effective in building a competitive advantage than optimising internal processes
Language
eng
Work
Publication
Extent
1 online resource (2 pages)
Note
  • The purpose of this case is to enable management students to evaluate and analyse a small business established in the United Arab Emirates. Students will gain a comprehensive understanding of new business set-up and build proper business strategy. They will be able to perform the company's competitive standing using Porter's Five competitive forces and analyse its business strategies as well. They will be able to analyse the current status of the company using SWOT analysis and to design alternative strategies for the company using TOWS analysis. Furthermore, students will be able to build a cost analysis model for the company
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Instance
Label
Just fresh : fresh juices from the desert!
Title
Just fresh
Title remainder
fresh juices from the desert!
Statement of responsibility
Syed Zamberi Ahmad, (College of Business Administration, Management Department, Abu Dhabi University, United Arab Emirates), Norita Binti Ahmad, (School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates)
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Just Fresh Juice is a small entrepreneurial venture in the United Arab Emirates (UAE), specialising in preparing all-fresh juices, special mixes and fruit salads. The purpose of this paper is to analyse how Just Fresh can maintain its competitive advantage, and how it could sustain its rapid growth in the market and gain more market share in the long run. Just Fresh focuses on satisfying its customers more effectively than its competitors through a competitive strategy of cost leadership (Papulova and Papulova, 2006), direct interaction with the customers through social media (Srinivasan, 2014) and creating a customer experience (Porter, 2008), as delivering a good customer experience is often more effective in building a competitive advantage than optimising internal processes
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Ahmad, Syed Zamberi
Dewey number
658.022
Illustrations
illustrations
Index
index present
Intended audience
This case study will be useful for undergraduate level students majoring in strategic management, entrepreneurship, small business ventures and marketing
LC call number
HD2341
LC item number
.A36 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ahmad, Norita Binti
http://library.link/vocab/subjectName
  • Small business
  • Business planning
  • Entrepreneurship
Label
Just fresh : fresh juices from the desert!, Syed Zamberi Ahmad, (College of Business Administration, Management Department, Abu Dhabi University, United Arab Emirates), Norita Binti Ahmad, (School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates)
Instantiates
Publication
Copyright
Note
  • The purpose of this case is to enable management students to evaluate and analyse a small business established in the United Arab Emirates. Students will gain a comprehensive understanding of new business set-up and build proper business strategy. They will be able to perform the company's competitive standing using Porter's Five competitive forces and analyse its business strategies as well. They will be able to analyse the current status of the company using SWOT analysis and to design alternative strategies for the company using TOWS analysis. Furthermore, students will be able to build a cost analysis model for the company
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald39
Dimensions
unknown
Extent
1 online resource (2 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
13 illustrations.
Specific material designation
remote
Label
Just fresh : fresh juices from the desert!, Syed Zamberi Ahmad, (College of Business Administration, Management Department, Abu Dhabi University, United Arab Emirates), Norita Binti Ahmad, (School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates)
Publication
Copyright
Note
  • The purpose of this case is to enable management students to evaluate and analyse a small business established in the United Arab Emirates. Students will gain a comprehensive understanding of new business set-up and build proper business strategy. They will be able to perform the company's competitive standing using Porter's Five competitive forces and analyse its business strategies as well. They will be able to analyse the current status of the company using SWOT analysis and to design alternative strategies for the company using TOWS analysis. Furthermore, students will be able to build a cost analysis model for the company
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald39
Dimensions
unknown
Extent
1 online resource (2 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
13 illustrations.
Specific material designation
remote

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