Coverart for item
The Resource JustFoodForDogs : the world's first dog kitchen, Stephen M. Rapier & Doreen E. Shanahan

JustFoodForDogs : the world's first dog kitchen, Stephen M. Rapier & Doreen E. Shanahan

Label
JustFoodForDogs : the world's first dog kitchen
Title
JustFoodForDogs
Title remainder
the world's first dog kitchen
Statement of responsibility
Stephen M. Rapier & Doreen E. Shanahan
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Founder Shawn Buckley and partner Rudy Poe opened JustFoodForDogs in January 2011 in a 1300 square foot retail kitchen in Newport Beach, California, where they produced and sold human quality healthy food for dogs. In the spring of 2013, confident in their concept, the two partners decided to open a second location in West Hollywood, California. The site for their new location was 50 miles away from their first location. With limited knowledge of the local market in the new location, the founders questioned if the positioning, messaging strategy and brand elements used in their first location would resonate as well in the new market
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Rapier, Stephen M
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Shanahan, Doreen E.
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
Marketing
Target audience
specialized
Label
JustFoodForDogs : the world's first dog kitchen, Stephen M. Rapier & Doreen E. Shanahan
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385499
Extent
1 online resource
Form of item
online
Isbn
9781473972582
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
JustFoodForDogs : the world's first dog kitchen, Stephen M. Rapier & Doreen E. Shanahan
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385499
Extent
1 online resource
Form of item
online
Isbn
9781473972582
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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