Coverart for item
The Resource Kanpur Confectioneries Private Limited (A), Mukund Dixit, Vandana Dixit

Kanpur Confectioneries Private Limited (A), Mukund Dixit, Vandana Dixit

Label
Kanpur Confectioneries Private Limited (A)
Title
Kanpur Confectioneries Private Limited (A)
Statement of responsibility
Mukund Dixit, Vandana Dixit
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case describes a situation in which Alok Kumar Gupta, Chairman and Managing Director of Kanpur Confectioneries Private Limited (KCPL), a second-generation family business, has to decide whether to sign a contracting agreement with a larger player in the industry. It provides an opportunity to the participants of a management education program to get into Gupta's shoes, analyze the situation, evaluate the options, make a decision and think through an action plan. There are choices to be made between short-term profits and long-term development of the family brand, being engaged in all the functions of the business and focusing on one function, and dealing with one partner and multiple partners. The deal has its advantages in terms of saving advertising expenses, receiving a steady flow of income and gaining access to new competencies. However, there are risks as well, the most critical of which are loss of independence and dilution of the family brand "MKG"
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Dixit, Mukund R
Dewey number
658.045
Illustrations
illustrations
Index
no index present
LC call number
HD62.25
LC item number
.D59 2001
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Dixit, Vandana
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Kanpur Confectionaries Private Limited
  • Family-owned business enterprises
  • Confectionery
Target audience
specialized
Label
Kanpur Confectioneries Private Limited (A), Mukund Dixit, Vandana Dixit
Instantiates
Publication
Note
  • Originally published in Dixit, M., & Dixit, V. (2001). Kanpur Confectionaries Private Limited (A). BP0268(A). Indian Institute of Management, Ahmedabad
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003500
Extent
1 online resource
Form of item
online
Isbn
9781526441331
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Kanpur Confectioneries Private Limited (A), Mukund Dixit, Vandana Dixit
Publication
Note
  • Originally published in Dixit, M., & Dixit, V. (2001). Kanpur Confectionaries Private Limited (A). BP0268(A). Indian Institute of Management, Ahmedabad
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003500
Extent
1 online resource
Form of item
online
Isbn
9781526441331
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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