Coverart for item
The Resource "Keep it safe" : minimizing alcohol-related harm through street interventions, Ros Jervis & Michelle Smith

"Keep it safe" : minimizing alcohol-related harm through street interventions, Ros Jervis & Michelle Smith

Label
"Keep it safe" : minimizing alcohol-related harm through street interventions
Title
"Keep it safe"
Title remainder
minimizing alcohol-related harm through street interventions
Statement of responsibility
Ros Jervis & Michelle Smith
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Wolverhampton City Primary Care Trust (PCT) is a legal organisation that launched a programme ("Keep it Safe") designed to solve issues emanating from alcohol abuse. In cooperation with multiple partners, the PCT had a number of goals for its new programme, including youth consultation, prevention of assault and violence, and domestic abuse. Following a number of campaigns and strategies to promote its mission, PCT marketers present us with the leading data they compiled from their thorough research using the marketing mix (the 4Ps: product, promotion, place, and price), and ultimately evaluate the effectiveness of their programme
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Jervis, Ros
Dewey number
362.2927
Illustrations
illustrations
Index
no index present
LC call number
HV5082
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Smith, Michelle
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Drinking of alcoholic beverages
  • Drinking of alcoholic beverages
  • Social marketing
Target audience
specialized
Label
"Keep it safe" : minimizing alcohol-related harm through street interventions, Ros Jervis & Michelle Smith
Instantiates
Publication
Note
  • Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). "Keep It Safe": Minimizing Alcohol-related Harm Through Street Interventions. In Social marketing casebook (pp. 183-195). London: SAGE Publications Ltd. Print. ISBN: 9780857025449
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001372610
Extent
1 online resource
Form of item
online
Isbn
9781473928176
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
"Keep it safe" : minimizing alcohol-related harm through street interventions, Ros Jervis & Michelle Smith
Publication
Note
  • Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). "Keep It Safe": Minimizing Alcohol-related Harm Through Street Interventions. In Social marketing casebook (pp. 183-195). London: SAGE Publications Ltd. Print. ISBN: 9780857025449
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001372610
Extent
1 online resource
Form of item
online
Isbn
9781473928176
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

Library Locations

Processing Feedback ...