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The Resource LG in India (B) : product strategies in an emerging economy, Prashant Salwan

LG in India (B) : product strategies in an emerging economy, Prashant Salwan

Label
LG in India (B) : product strategies in an emerging economy
Title
LG in India (B)
Title remainder
product strategies in an emerging economy
Statement of responsibility
Prashant Salwan
Creator
Author
Subject
Genre
Language
eng
Summary
Entering an emerging economy can provide many opportunities as well as challenges. The external forces, in particular cultural and demographic, are quite different compared to those of a developed economy or the multinational company's home market. MNEs typically use strategies such as product development, adaptation, and standardization to tackle competition in emerging economies. LG mapped its "go to market capabilities" and product strengths and crafted its strategies for growth in India along these lines. The three product level strategies (core product, product attributes, and support services) are investigated in detail
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Salwan, Prashant
Dewey number
338.4762138102574
Illustrations
illustrations
Index
no index present
LC call number
HD9696.A3
LC item number
I87 2011
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • LG Cho?nja (Korea)
  • International business enterprises
  • Electronic industries
  • Electronic industries
Target audience
specialized
Label
LG in India (B) : product strategies in an emerging economy, Prashant Salwan
Instantiates
Publication
Note
  • Originally Published InSalwan, P. (2011). LG in India (B): Product strategies in an emerging economy. Journal of International Business Education, 6(1), 59-76. JIBE6-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005594
Extent
1 online resource
Form of item
online
Isbn
9781526461339
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
LG in India (B) : product strategies in an emerging economy, Prashant Salwan
Publication
Note
  • Originally Published InSalwan, P. (2011). LG in India (B): Product strategies in an emerging economy. Journal of International Business Education, 6(1), 59-76. JIBE6-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005594
Extent
1 online resource
Form of item
online
Isbn
9781526461339
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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