Coverart for item
The Resource LG in India (C) : sustaining competitive advantage, Prashant Salwan

LG in India (C) : sustaining competitive advantage, Prashant Salwan

Label
LG in India (C) : sustaining competitive advantage
Title
LG in India (C)
Title remainder
sustaining competitive advantage
Statement of responsibility
Prashant Salwan
Creator
Author
Subject
Genre
Language
eng
Summary
LG was market leader in nearly all its product lines and segments in consumer electronics in India in 2007. LGIL had appointed a new MD who had to develop strategies to enable the company to sustain its market position. This case details the distribution, product development and service focus of LG, together with changing consumer behavior up to the present time with projections for strategy into the future
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Salwan, Prashant
Dewey number
338.4762138102574
Illustrations
illustrations
Index
no index present
LC call number
HD9696.A3
LC item number
I87 2011
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • LG Cho?nja (Korea)
  • International business enterprises
  • Electronic industries
  • Electronic industries
  • Product management
  • New products
Target audience
specialized
Label
LG in India (C) : sustaining competitive advantage, Prashant Salwan
Instantiates
Publication
Note
  • Originally Published InSalwan, P. (2011). LG in India (C): Sustaining competitive advantage. Journal of International Business Education, 6(1), 77-94. JIBE6-0CS3
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005595
Extent
1 online resource
Form of item
online
Isbn
9781526461759
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
LG in India (C) : sustaining competitive advantage, Prashant Salwan
Publication
Note
  • Originally Published InSalwan, P. (2011). LG in India (C): Sustaining competitive advantage. Journal of International Business Education, 6(1), 77-94. JIBE6-0CS3
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005595
Extent
1 online resource
Form of item
online
Isbn
9781526461759
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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