The Resource Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)
Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)
Resource Information
The item Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the maki
- Language
- eng
- Edition
- Updated ed.
- Extent
- xxxvii, 289 p.
- Label
- Latinos, Inc. : the marketing and making of a people
- Title
- Latinos, Inc.
- Title remainder
- the marketing and making of a people
- Statement of responsibility
- Arlene Dávila
- Title variation
- Latinos Incorporated
- Language
- eng
- Summary
- Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the maki
- Cataloging source
- CaPaEBR
- http://library.link/vocab/creatorDate
- 1965-
- http://library.link/vocab/creatorName
- Dávila, Arlene M.
- Dewey number
- 658.8/34/08968073
- Government publication
- government publication of a state province territory dependency etc
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.33.U6
- LC item number
- D38 2012eb
- Literary form
- non fiction
- Nature of contents
-
- standards specifications
- bibliography
- http://library.link/vocab/subjectName
-
- Hispanic American consumers
- Market segmentation
- Hispanic Americans
- Label
- Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)
- Bibliography note
- Includes bibliographical references (p. 259-280) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ebr10590392
- Dimensions
- unknown
- Edition
- Updated ed.
- Extent
- xxxvii, 289 p.
- Form of item
- electronic
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Original version note
- Original electronic resource
- Other physical details
- ill.
- Reproduction note
- Electronic resource.
- Specific material designation
- remote
- Label
- Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)
- Bibliography note
- Includes bibliographical references (p. 259-280) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ebr10590392
- Dimensions
- unknown
- Edition
- Updated ed.
- Extent
- xxxvii, 289 p.
- Form of item
- electronic
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Original version note
- Original electronic resource
- Other physical details
- ill.
- Reproduction note
- Electronic resource.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Latinos-Inc.--the-marketing-and-making-of-a/UHyDb9ngB1o/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Latinos-Inc.--the-marketing-and-making-of-a/UHyDb9ngB1o/">Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Latinos-Inc.--the-marketing-and-making-of-a/UHyDb9ngB1o/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Latinos-Inc.--the-marketing-and-making-of-a/UHyDb9ngB1o/">Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
