The Resource Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)

Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)

Label
Latinos, Inc. : the marketing and making of a people
Title
Latinos, Inc.
Title remainder
the marketing and making of a people
Statement of responsibility
Arlene Dávila
Title variation
Latinos Incorporated
Creator
Subject
Language
eng
Summary
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the maki
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Dávila, Arlene M.
Dewey number
658.8/34/08968073
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.U6
LC item number
D38 2012eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/subjectName
  • Hispanic American consumers
  • Market segmentation
  • Hispanic Americans
Label
Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 259-280) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10590392
Dimensions
unknown
Edition
Updated ed.
Extent
xxxvii, 289 p.
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Latinos, Inc. : the marketing and making of a people, Arlene Dávila, (electronic book)
Publication
Bibliography note
Includes bibliographical references (p. 259-280) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10590392
Dimensions
unknown
Edition
Updated ed.
Extent
xxxvii, 289 p.
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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