Coverart for item
The Resource Launching and steering a green IT company : the case of Greenfield Software, Thomas Abraham

Launching and steering a green IT company : the case of Greenfield Software, Thomas Abraham

Label
Launching and steering a green IT company : the case of Greenfield Software
Title
Launching and steering a green IT company
Title remainder
the case of Greenfield Software
Statement of responsibility
Thomas Abraham
Creator
Author
Subject
Genre
Language
eng
Summary
This teaching case discusses the challenges facing GreenField Software (GFS), a start-up company offering software products and services to support sustainability. The case describes the start-up process, the crafting of the firm's strategy and structure, and the development of its products and services in the emerging 'green Information Technology (IT)' industry. It follows the key decisions made by the CEO and his executive team as they navigate a shifting and increasingly competitive marketplace. As GFS approaches the 2-year anniversary of its launch, the team must decide several key issues. These include whether to market their product as a business continuity solution or as a 'green IT' solution; what intellectual property will differentiate them from the competition; and how to respond to the changing needs of the marketplace
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Abraham, Thomas
Dewey number
338.927
Illustrations
illustrations
Index
no index present
LC call number
HC79.E5
LC item number
A27 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • GreenField Software
  • Computer software
  • Computer software industry
  • Sustainable development
  • Information technology
Target audience
specialized
Label
Launching and steering a green IT company : the case of Greenfield Software, Thomas Abraham
Instantiates
Publication
Note
  • Originally Published InAbraham, T. (2013). Launching and steering a green IT company: The case of GreenField Software. Journal of Information Technology Teaching Cases, 3, 9--15
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005589
Extent
1 online resource
Form of item
online
Isbn
9781526476807
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Launching and steering a green IT company : the case of Greenfield Software, Thomas Abraham
Publication
Note
  • Originally Published InAbraham, T. (2013). Launching and steering a green IT company: The case of GreenField Software. Journal of Information Technology Teaching Cases, 3, 9--15
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005589
Extent
1 online resource
Form of item
online
Isbn
9781526476807
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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