Coverart for item
The Resource Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)

Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)

Label
Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice
Title
Little book of healthcare marketing
Title remainder
helping clinics and practitioners build brand and a thriving practice
Statement of responsibility
Drew Stevens
Creator
Author
Subject
Language
eng
Summary
Medical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you
Member of
Cataloging source
FINmELB
http://library.link/vocab/creatorName
Stevens, Drew
Dewey number
362.10688
Illustrations
illustrations
Index
index present
LC call number
RA410.56
LC item number
.S746 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Practice management collection
http://library.link/vocab/subjectName
  • Medical care
  • Medical offices
  • Marketing
  • Practice Management, Medical
Target audience
specialized
Label
Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index
Control code
EBC4659278
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xiv, 76 pages)
Form of item
online
Governing access note
Restricted to libraries which purchase an unrestricted PDF download via an IP
Isbn
9781606509401
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Label
Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index
Control code
EBC4659278
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xiv, 76 pages)
Form of item
online
Governing access note
Restricted to libraries which purchase an unrestricted PDF download via an IP
Isbn
9781606509401
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote

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