The Resource Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)
Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)
Resource Information
The item Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Medical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (xiv, 76 pages)
- Contents
-
- 1. Marketing foundations: relationship
- 2. Creating value and differentiation
- 3. The importance of target marketing
- 4. Learning to articulate value with a proper message
- 5. Integrated marketing: conveying the message
- 6. Patient loyalty for referrals
- 7. Patient review sites and the benefits of reputation management
- 8. Websites and social media for doctors and staff
- 9. Using staff as marketing avatars
- 10. Thoughts on portals
- Index
- Isbn
- 9781606509401
- Label
- Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice
- Title
- Little book of healthcare marketing
- Title remainder
- helping clinics and practitioners build brand and a thriving practice
- Statement of responsibility
- Drew Stevens
- Subject
-
- Medical offices -- Marketing
- Practice Management, Medical
- branding
- how to run a medical practice
- marketing
- medical consulting
- practice management
- practice management books
- practice management branding
- practice management marketing
- small business management
- what is a practice management program
- Marketing
- Medical care -- Marketing
- Language
- eng
- Summary
- Medical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you
- Cataloging source
- FINmELB
- http://library.link/vocab/creatorName
- Stevens, Drew
- Dewey number
- 362.10688
- Illustrations
- illustrations
- Index
- index present
- LC call number
- RA410.56
- LC item number
- .S746 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- Series statement
- Practice management collection
- http://library.link/vocab/subjectName
-
- Medical care
- Medical offices
- Marketing
- Practice Management, Medical
- Target audience
- specialized
- Label
- Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- 1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index
- Control code
- EBC4659278
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (xiv, 76 pages)
- Form of item
- online
- Governing access note
- Restricted to libraries which purchase an unrestricted PDF download via an IP
- Isbn
- 9781606509401
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations.
- Sound
- unknown sound
- Specific material designation
- remote
- Label
- Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- 1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index
- Control code
- EBC4659278
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (xiv, 76 pages)
- Form of item
- online
- Governing access note
- Restricted to libraries which purchase an unrestricted PDF download via an IP
- Isbn
- 9781606509401
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations.
- Sound
- unknown sound
- Specific material designation
- remote
Subject
- Medical offices -- Marketing
- Practice Management, Medical
- branding
- how to run a medical practice
- marketing
- medical consulting
- practice management
- practice management books
- practice management branding
- practice management marketing
- small business management
- what is a practice management program
- Marketing
- Medical care -- Marketing
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Little-book-of-healthcare-marketing--helping/ytJiHX95WDc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Little-book-of-healthcare-marketing--helping/ytJiHX95WDc/">Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice, Drew Stevens, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
