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The Resource Long & the short of it : a guide to finance & investment for normally intelligent people who aren't in the industry, by John Kay

Long & the short of it : a guide to finance & investment for normally intelligent people who aren't in the industry, by John Kay

Label
Long & the short of it : a guide to finance & investment for normally intelligent people who aren't in the industry
Title
Long & the short of it
Title remainder
a guide to finance & investment for normally intelligent people who aren't in the industry
Statement of responsibility
by John Kay
Creator
Subject
Language
eng
Summary
This book provides a guide to the complexities of modern finance, both the basics of investment and the sophisticated innovations of the modern financial system. It explains how twice in the last decade - in the new economy bubble and the credit crunch - the follies of finance have threatened the stability of the world economy. It describes an environment that is complex and sophisticated, but greedy, cynical and self-interested.This book explains how to put your finances in the only hands you can confidently trust - your own. You will learn everything you need to be your own investment manager; to recognize your investment options, and the institutions that will try to sell them to you; to understand the principles of sound investment and the research that supports these principles. Since much of your portfolio will be in stocks and shares, this book describes why some companies succeed and others fail, and how to distinguish fact and fiction in what companies tell you. John Kay explains many meanings people attach to the term risk; the tools professionals use to analyze risk and the different tools you need to manage risk for yourself. You will learn a practical investment strategy and how to implement it. This is the only book about finance and investment you need, and the one you must have
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kay, John
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Finance
  • Investment analysis
  • Saving and investment
  • Financial risk management
  • Risk assessment
  • Financial crises
Target audience
adult
Label
Long & the short of it : a guide to finance & investment for normally intelligent people who aren't in the industry, by John Kay
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 240-241)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
0954809327
Dimensions
22 cm.
Isbn
9780954809324
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Long & the short of it : a guide to finance & investment for normally intelligent people who aren't in the industry, by John Kay
Publication
Bibliography note
Includes bibliographical references (p. 240-241)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
0954809327
Dimensions
22 cm.
Isbn
9780954809324
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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