Coverart for item
The Resource Luxury Fashion Retail Management

Luxury Fashion Retail Management

Label
Luxury Fashion Retail Management
Title
Luxury Fashion Retail Management
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Choi, Tsan-Ming
Dewey number
650
Index
no index present
LC call number
HF4999.2-6182
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Shen, Bin
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Sales management
Label
Luxury Fashion Retail Management
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface; Contents; Contributors; Reviews and Discussions; 1 Luxury Fashion Retail Management: An Introduction; Abstract; 1.1 Introduction; 1.2 Consumer Behaviors and Branding Strategies; 1.3 Operations Management; 1.4 Social Media and E-Platform; 1.5 Concluding Remarks; References; 2 Evolution of Luxury Fashion Brands; Abstract; 2.1 Introduction and Related Literature; 2.2 Case Studies of Luxury Fashion Brand Evolution; 2.3 Luxury Fashion Brand Evolution Strategies and Objectives; 2.4 Conclusions; References
  • 3 How Does Self-concept and Brand Personality Affect Luxury Consumers' Purchasing Decisions?Abstract; 3.1 Introduction; 3.2 Routemap: The Self-concept and Brand Personality Within the Marketing Psychology Framework; 3.3 The State of the Art in the Self-concept and Brand Personality; 3.3.1 Self-concept; 3.3.2 Self-esteem; 3.3.3 Self-congruity; 3.3.4 Brand Personality; 3.4 Luxury Brands; 3.5 Towards the Future of Luxury Consumption-Outcomes of Brand Personality; 3.5.1 Brand Likeability; 3.5.2 Anti-brand Action; 3.6 Practicing Marketing: Cases Using the Self-concept and Brand Personality
  • 3.6.1 ELuxury Store-Net-A-Porter3.6.2 Luxury Brand-Burberry; 3.6.3 Luxury and Healthy Diet-Innocent Drink; 3.7 Conclusion; 3.7.1 Further Investigation; References; 4 The Evolution of Luxury Fashion Retailing in China; Abstract; 4.1 Introduction; 4.2 The Importance of China in the Internationalisation Strategies of Luxury Fashion Retailers; 4.3 Rapid Maturation of Chinese Consumers' Tastes for Luxury Goods; 4.4 Changing Distribution Methods for Luxury Fashion Retailers in China; 4.5 The Importance of Flagship Stores in First and Second Tier Cities
  • 4.6 Adaptation of Luxury Marketing Communications in China4.7 Conclusion; References; Quantitative Research; 5 Consumer's Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops; Abstract; 5.1 Introduction; 5.1.1 Justification of Study; 5.2 Relevant Literature and Hypotheses Development; 5.2.1 Ethical Luxury Fashion Apparel; 5.2.2 Attitudes Towards Luxury Branded Apparel not Made in Sweatshops; 5.2.3 Integrity; 5.2.4 Self-efficacy; 5.2.5 Status Consumption; 5.2.6 Purchase Intention; 5.2.7 Willingness to Pay More for Luxury Branded Apparel not Made in Sweatshops; 5.3 Methodology
  • 5.3.1 Measures5.4 Results and Analysis; 5.4.1 Samples; 5.4.2 Structural Equation Modelling-Model Fit; 5.4.3 Hypotheses Testing; 5.5 Discussion and Implications; 5.6 Concluding Comments; References; 6 Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers; Abstract; 6.1 Introduction; 6.2 Literature Review; 6.2.1 Brand Personality in Brand Management; 6.2.2 Measurement and Dimensions of Brand Personality; 6.2.3 Global Luxury Fashion Brands; 6.3 Research Design and Methodology; 6.3.1 Selection of Brand Personality Attributes; 6.3.2 Sample and Procedure
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9789811029769
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
ocn964656893
Label
Luxury Fashion Retail Management
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface; Contents; Contributors; Reviews and Discussions; 1 Luxury Fashion Retail Management: An Introduction; Abstract; 1.1 Introduction; 1.2 Consumer Behaviors and Branding Strategies; 1.3 Operations Management; 1.4 Social Media and E-Platform; 1.5 Concluding Remarks; References; 2 Evolution of Luxury Fashion Brands; Abstract; 2.1 Introduction and Related Literature; 2.2 Case Studies of Luxury Fashion Brand Evolution; 2.3 Luxury Fashion Brand Evolution Strategies and Objectives; 2.4 Conclusions; References
  • 3 How Does Self-concept and Brand Personality Affect Luxury Consumers' Purchasing Decisions?Abstract; 3.1 Introduction; 3.2 Routemap: The Self-concept and Brand Personality Within the Marketing Psychology Framework; 3.3 The State of the Art in the Self-concept and Brand Personality; 3.3.1 Self-concept; 3.3.2 Self-esteem; 3.3.3 Self-congruity; 3.3.4 Brand Personality; 3.4 Luxury Brands; 3.5 Towards the Future of Luxury Consumption-Outcomes of Brand Personality; 3.5.1 Brand Likeability; 3.5.2 Anti-brand Action; 3.6 Practicing Marketing: Cases Using the Self-concept and Brand Personality
  • 3.6.1 ELuxury Store-Net-A-Porter3.6.2 Luxury Brand-Burberry; 3.6.3 Luxury and Healthy Diet-Innocent Drink; 3.7 Conclusion; 3.7.1 Further Investigation; References; 4 The Evolution of Luxury Fashion Retailing in China; Abstract; 4.1 Introduction; 4.2 The Importance of China in the Internationalisation Strategies of Luxury Fashion Retailers; 4.3 Rapid Maturation of Chinese Consumers' Tastes for Luxury Goods; 4.4 Changing Distribution Methods for Luxury Fashion Retailers in China; 4.5 The Importance of Flagship Stores in First and Second Tier Cities
  • 4.6 Adaptation of Luxury Marketing Communications in China4.7 Conclusion; References; Quantitative Research; 5 Consumer's Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops; Abstract; 5.1 Introduction; 5.1.1 Justification of Study; 5.2 Relevant Literature and Hypotheses Development; 5.2.1 Ethical Luxury Fashion Apparel; 5.2.2 Attitudes Towards Luxury Branded Apparel not Made in Sweatshops; 5.2.3 Integrity; 5.2.4 Self-efficacy; 5.2.5 Status Consumption; 5.2.6 Purchase Intention; 5.2.7 Willingness to Pay More for Luxury Branded Apparel not Made in Sweatshops; 5.3 Methodology
  • 5.3.1 Measures5.4 Results and Analysis; 5.4.1 Samples; 5.4.2 Structural Equation Modelling-Model Fit; 5.4.3 Hypotheses Testing; 5.5 Discussion and Implications; 5.6 Concluding Comments; References; 6 Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers; Abstract; 6.1 Introduction; 6.2 Literature Review; 6.2.1 Brand Personality in Brand Management; 6.2.2 Measurement and Dimensions of Brand Personality; 6.2.3 Global Luxury Fashion Brands; 6.3 Research Design and Methodology; 6.3.1 Selection of Brand Personality Attributes; 6.3.2 Sample and Procedure
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9789811029769
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
ocn964656893

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