Coverart for item
The Resource Making innovation last : sustainable strategies for long term growth, Volume 2, Hubert Gatignon, David Gotteland, Christophe Haon, (electronic book)

Making innovation last : sustainable strategies for long term growth, Volume 2, Hubert Gatignon, David Gotteland, Christophe Haon, (electronic book)

Label
Making innovation last : sustainable strategies for long term growth, Volume 2
Title
Making innovation last
Title remainder
sustainable strategies for long term growth
Title number
Volume 2
Statement of responsibility
Hubert Gatignon, David Gotteland, Christophe Haon
Creator
Contributor
Author
Subject
Language
eng
Summary
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like
Member of
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Gatignon, Hubert
Dewey number
658.4/063
Illustrations
illustrations
Index
index present
LC call number
HD45
LC item number
.G35 2016 vol. 2
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1975-
  • 1972-
http://library.link/vocab/relatedWorkOrContributorName
  • Gotteland, David
  • Haon, Christophe
http://library.link/vocab/subjectName
  • Technological innovations
  • New products
  • Creative ability in business
Label
Making innovation last : sustainable strategies for long term growth, Volume 2, Hubert Gatignon, David Gotteland, Christophe Haon, (electronic book)
Instantiates
Publication
Copyright
Note
  • Print version cataloged as a monographic set by the Library of Congress
  • 9.1.1 Defining and measuring organizational creativity
Antecedent source
file reproduced from an electronic resource
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover ; Making Innovation Last: Volume 2; Contents; List of Tables; List of Figures; Foreword; Preface; Part III Organizational Processes for Innovations; 7 New Product Teams; 7.1 Staffing new product development teams; 7.1.1 Types of diversity; 7.1.1.1 Functional/background diversity; 7.1.1.2 Tenure diversity; 7.1.2 Expected benefits from diversity; 7.1.2.1 Expertise integration; 7.1.2.2 Extended informational network; 7.1.2.3 Interfunctional coordination; 7.1.3 Side effects of diversity; 7.1.3.1 Hindrance to collaboration; 7.1.3.2 Decision complexity; 7.1.4 Measurement of diversity
  • 7.1.4.1 Basic measures7.1.4.2 Generalized variance and entropy; 7.2 Managing new product development teams; 7.2.1 Team leadership; 7.2.1.1 Transactional leadership behaviors; 7.2.1.2 Transformational leadership behaviors; 7.2.1.3 Leader power and influence; 7.2.2 Fostering collaborative relations among team members; 7.2.2.1 Interpersonal relationships and communications; 7.2.2.2 Conflict management; 7.2.3 Rewarding team members; 7.2.3.1 How to reward team members; 7.2.3.2 When to reward team members; Notes; References; 8 Getting the Customer Involved
  • 8.1 Customer involvement in the firm's innovation process8.1.1 What is customer involvement?; 8.1.2 What are the general benefits of customer involvement?; 8.1.2.1 Does customer involvement lead to higher innovation success?; 8.1.2.2 Does customer involvement lead to faster speed to market?; 8.1.2.3 How can the firm fully exploit an involved customer's Insights?; 8.1.3 What are the costs of customer involvement?; 8.2 Customer involvement as a resource; 8.2.1 Customers as information providers about their needs; 8.2.2 Customers as idea providers
  • 8.2.2.1 What are the antecedents of consumer creativity?8.2.2.2 What are the antecedents of creative consumption?; 8.2.2.2.1 Individual factors; 8.2.2.2.2 Environmental factors; 8.3 Customer involvement as a worker; 8.3.1 What is customer involvement as a worker?; 8.3.2 Mass customization of products and services; 8.3.2.1 What are the benefits of mass customization?; 8.3.2.2 Configuring a self-design system; 8.3.2.2.1 Increasing product utility; 8.3.2.2.2 Decreasing self-design complexity.; 8.3.3 The lead user approach; 8.3.3.1 Who are lead users?; 8.3.3.1.1 Lead users as innovators
  • 8.3.3.1.2 From lead users to leading-edge status. 8.3.3.1.3 Lead users and related constructs.; 8.3.3.2 What are the benefits of involving lead users in the innovation process?; 8.3.3.2.1 Does involving lead users increase product commercial attractiveness?; 8.3.3.2.2 Does involving lead users increase product innovativeness?; 8.3.3.3 The practical implementation of the lead user method; 8.3.3.3.1 Identification of lead users; 8.3.3.3.2 Metrics for leading-edge status.; Notes; References; 9 Fostering Creativity in the Organization; 9.1 Drivers of creativity in the organization
Control code
SPR933516970
Dimensions
unknown
Extent
1 online resource
File format
one file format
Form of item
online
Isbn
9781349565436
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-1-137-57264-6
Other physical details
illustrations
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
Label
Making innovation last : sustainable strategies for long term growth, Volume 2, Hubert Gatignon, David Gotteland, Christophe Haon, (electronic book)
Publication
Copyright
Note
  • Print version cataloged as a monographic set by the Library of Congress
  • 9.1.1 Defining and measuring organizational creativity
Antecedent source
file reproduced from an electronic resource
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover ; Making Innovation Last: Volume 2; Contents; List of Tables; List of Figures; Foreword; Preface; Part III Organizational Processes for Innovations; 7 New Product Teams; 7.1 Staffing new product development teams; 7.1.1 Types of diversity; 7.1.1.1 Functional/background diversity; 7.1.1.2 Tenure diversity; 7.1.2 Expected benefits from diversity; 7.1.2.1 Expertise integration; 7.1.2.2 Extended informational network; 7.1.2.3 Interfunctional coordination; 7.1.3 Side effects of diversity; 7.1.3.1 Hindrance to collaboration; 7.1.3.2 Decision complexity; 7.1.4 Measurement of diversity
  • 7.1.4.1 Basic measures7.1.4.2 Generalized variance and entropy; 7.2 Managing new product development teams; 7.2.1 Team leadership; 7.2.1.1 Transactional leadership behaviors; 7.2.1.2 Transformational leadership behaviors; 7.2.1.3 Leader power and influence; 7.2.2 Fostering collaborative relations among team members; 7.2.2.1 Interpersonal relationships and communications; 7.2.2.2 Conflict management; 7.2.3 Rewarding team members; 7.2.3.1 How to reward team members; 7.2.3.2 When to reward team members; Notes; References; 8 Getting the Customer Involved
  • 8.1 Customer involvement in the firm's innovation process8.1.1 What is customer involvement?; 8.1.2 What are the general benefits of customer involvement?; 8.1.2.1 Does customer involvement lead to higher innovation success?; 8.1.2.2 Does customer involvement lead to faster speed to market?; 8.1.2.3 How can the firm fully exploit an involved customer's Insights?; 8.1.3 What are the costs of customer involvement?; 8.2 Customer involvement as a resource; 8.2.1 Customers as information providers about their needs; 8.2.2 Customers as idea providers
  • 8.2.2.1 What are the antecedents of consumer creativity?8.2.2.2 What are the antecedents of creative consumption?; 8.2.2.2.1 Individual factors; 8.2.2.2.2 Environmental factors; 8.3 Customer involvement as a worker; 8.3.1 What is customer involvement as a worker?; 8.3.2 Mass customization of products and services; 8.3.2.1 What are the benefits of mass customization?; 8.3.2.2 Configuring a self-design system; 8.3.2.2.1 Increasing product utility; 8.3.2.2.2 Decreasing self-design complexity.; 8.3.3 The lead user approach; 8.3.3.1 Who are lead users?; 8.3.3.1.1 Lead users as innovators
  • 8.3.3.1.2 From lead users to leading-edge status. 8.3.3.1.3 Lead users and related constructs.; 8.3.3.2 What are the benefits of involving lead users in the innovation process?; 8.3.3.2.1 Does involving lead users increase product commercial attractiveness?; 8.3.3.2.2 Does involving lead users increase product innovativeness?; 8.3.3.3 The practical implementation of the lead user method; 8.3.3.3.1 Identification of lead users; 8.3.3.3.2 Metrics for leading-edge status.; Notes; References; 9 Fostering Creativity in the Organization; 9.1 Drivers of creativity in the organization
Control code
SPR933516970
Dimensions
unknown
Extent
1 online resource
File format
one file format
Form of item
online
Isbn
9781349565436
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-1-137-57264-6
Other physical details
illustrations
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote

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