The Resource Managing brands in Asia, Martin Roll, (streaming video)

Managing brands in Asia, Martin Roll, (streaming video)

Label
Managing brands in Asia
Title
Managing brands in Asia
Statement of responsibility
Martin Roll
Creator
Presenter
Subject
Genre
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Roll, Martin
Series statement
Global branding strategies
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Branding (Marketing)
  • Branding (Marketing)
  • Marketing
Label
Managing brands in Asia, Martin Roll, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: The Asian strategy challenges -- Strategic importance of branding -- Three essentials of the brand-driven company -- The chief marketing officer -- The Asian brand no. 1 challenge -- A new agenda for brands in Asia -- Building a strong brand -- Singapore airlines case study -- Branding excellence -- Touch point model for an airline company -- Brands as financial assets -- New business paradigm for globalizing Asian brands -- Western brands in Asia
Control code
HST3863
Dimensions
unknown
Extent
1 online resource (1 streaming video file (48 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3863
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other
Label
Managing brands in Asia, Martin Roll, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: The Asian strategy challenges -- Strategic importance of branding -- Three essentials of the brand-driven company -- The chief marketing officer -- The Asian brand no. 1 challenge -- A new agenda for brands in Asia -- Building a strong brand -- Singapore airlines case study -- Branding excellence -- Touch point model for an airline company -- Brands as financial assets -- New business paradigm for globalizing Asian brands -- Western brands in Asia
Control code
HST3863
Dimensions
unknown
Extent
1 online resource (1 streaming video file (48 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3863
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

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