Coverart for item
The Resource Managing customer relationships : a strategic framework, Don Peppers, Martha Rogers, (electronic book)

Managing customer relationships : a strategic framework, Don Peppers, Martha Rogers, (electronic book)

Label
Managing customer relationships : a strategic framework
Title
Managing customer relationships
Title remainder
a strategic framework
Statement of responsibility
Don Peppers, Martha Rogers
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Peppers, Don
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.P458 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1952-
http://library.link/vocab/relatedWorkOrContributorName
  • Rogers, Martha
  • Wiley InterScience (Online service)
http://library.link/vocab/subjectName
  • Customer relations
  • Consumers' preferences
  • Relationship marketing
  • Information storage and retrieval systems
Label
Managing customer relationships : a strategic framework, Don Peppers, Martha Rogers, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others
Control code
99974477073
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xv, 512 pages)
Form of item
online
Isbn
9780470423479
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Managing customer relationships : a strategic framework, Don Peppers, Martha Rogers, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others
Control code
99974477073
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xv, 512 pages)
Form of item
online
Isbn
9780470423479
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

Library Locations

Processing Feedback ...