Coverart for item
The Resource Managing electronic media : making, marketing, and moving digital content, Joan Van Tassel, Lisa Poe-Howfield, (electronic book)

Managing electronic media : making, marketing, and moving digital content, Joan Van Tassel, Lisa Poe-Howfield, (electronic book)

Label
Managing electronic media : making, marketing, and moving digital content
Title
Managing electronic media
Title remainder
making, marketing, and moving digital content
Statement of responsibility
Joan Van Tassel, Lisa Poe-Howfield
Creator
Contributor
Subject
Language
eng
Summary
Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content
Cataloging source
OPELS
http://library.link/vocab/creatorName
Van Tassel, Joan M
Illustrations
illustrations
Index
index present
LC call number
P96.M34
LC item number
V36 2010
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Poe-Howfield, Lisa
http://library.link/vocab/subjectName
Mass media
Label
Managing electronic media : making, marketing, and moving digital content, Joan Van Tassel, Lisa Poe-Howfield, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Strategies for marketing content
  • Packaging, repackaging, and marketing content
  • Managing sales : an insider's view
  • Distributing content
  • The
  • changing media value chain
  • Media industry business models
  • Legal and regulatory issues
  • Ethical issues
  • The
  • media industries : segments, structures, and similarities
  • Media organizations
  • Leadership and management
  • Managing human resources
  • Financial management
  • Media consumers : measurement and metrics
  • Managing the production process
Dimensions
unknown
Extent
xiv, 417 p.
Form of item
electronic
Isbn
9780240810201
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Type of computer file
PDF
Label
Managing electronic media : making, marketing, and moving digital content, Joan Van Tassel, Lisa Poe-Howfield, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Strategies for marketing content
  • Packaging, repackaging, and marketing content
  • Managing sales : an insider's view
  • Distributing content
  • The
  • changing media value chain
  • Media industry business models
  • Legal and regulatory issues
  • Ethical issues
  • The
  • media industries : segments, structures, and similarities
  • Media organizations
  • Leadership and management
  • Managing human resources
  • Financial management
  • Media consumers : measurement and metrics
  • Managing the production process
Dimensions
unknown
Extent
xiv, 417 p.
Form of item
electronic
Isbn
9780240810201
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Type of computer file
PDF

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