Coverart for item
The Resource Managing global customers : an integrated approach, George S. Yip, Audrey J.M. Bink, (electronic book)

Managing global customers : an integrated approach, George S. Yip, Audrey J.M. Bink, (electronic book)

Label
Managing global customers : an integrated approach
Title
Managing global customers
Title remainder
an integrated approach
Statement of responsibility
George S. Yip, Audrey J.M. Bink
Creator
Contributor
Subject
Language
eng
Summary
Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Yip, George S
Dewey number
658.812
Index
index present
LC call number
HF5415.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Bink, Audrey J. M
http://library.link/vocab/subjectName
  • Customer relations
  • International business enterprises
Target audience
specialized
Label
Managing global customers : an integrated approach, George S. Yip, Audrey J.M. Bink, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
EDZ0000022806
Extent
1 online resource (xiii, 272 p.)
Form of item
online
Isbn
9780191696374
Specific material designation
remote
Label
Managing global customers : an integrated approach, George S. Yip, Audrey J.M. Bink, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Control code
EDZ0000022806
Extent
1 online resource (xiii, 272 p.)
Form of item
online
Isbn
9780191696374
Specific material designation
remote

Library Locations

Processing Feedback ...