Coverart for item
The Resource Market Entry in China : Case Studies on Strategy, Marketing, and Branding, edited by Christiane Prange

Market Entry in China : Case Studies on Strategy, Marketing, and Branding, edited by Christiane Prange

Label
Market Entry in China : Case Studies on Strategy, Marketing, and Branding
Title
Market Entry in China
Title remainder
Case Studies on Strategy, Marketing, and Branding
Statement of responsibility
edited by Christiane Prange
Contributor
Editor
Subject
Language
eng
Summary
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of Chinaĺls growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players
Member of
Cataloging source
SNK
Dewey number
658.8
Illustrations
illustrations
Image bit depth
70
Index
no index present
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Prange, Christiane
Series statement
Management for Professionals,
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Leadership
  • Globalization
  • Markets
  • Business and Management
  • Marketing
  • Business Strategy/Leadership
  • Emerging Markets/Globalization
Label
Market Entry in China : Case Studies on Strategy, Marketing, and Branding, edited by Christiane Prange
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Automotive Industry -- Retail Industry -- Fashion, Luxury, and Play -- Beverages and Food -- Summary and Outlook
Dimensions
unknown
Extent
1 online resource (VI, 231 pages 37 illustrations, 16 illustrations in color.)
File format
multiple file formats
Form of item
online
Isbn
9783319291390
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-29139-0
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • ocn958114351
  • (OCoLC)958114351
Label
Market Entry in China : Case Studies on Strategy, Marketing, and Branding, edited by Christiane Prange
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Automotive Industry -- Retail Industry -- Fashion, Luxury, and Play -- Beverages and Food -- Summary and Outlook
Dimensions
unknown
Extent
1 online resource (VI, 231 pages 37 illustrations, 16 illustrations in color.)
File format
multiple file formats
Form of item
online
Isbn
9783319291390
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-29139-0
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • ocn958114351
  • (OCoLC)958114351

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