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The Resource Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)

Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)

Creator
Author
Contributor
Summary
This book connects a buying psychology driven by American beliefs and values with a companyĺls go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its ĺlgo/no-goĺl decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy
Language
  • eng
  • ger
  • eng
Work
Publication
Extent
1 online resource.
Note
"Originally published in German with the title "Unternehmenserfolg in den USA"."
Contents
  • The Case for Culture in Expansion Strategy
  • Your Company's Value Proposition in the US
  • Defining and Exploring in the US Market
  • Determining the Organization's Cultural Fit in the US
  • Ready to Go to the US?
  • Key Strategic Steps
  • Sustaining Your Business Investment in the US
Isbn
9783319171241
Instance
Label
Market entry into the USA : why European companies fail and how to succeed
Title
Market entry into the USA
Title remainder
why European companies fail and how to succeed
Statement of responsibility
Ralf Drews, Melissa Lamson
Creator
Contributor
Author
Subject
Language
  • eng
  • ger
  • eng
Summary
This book connects a buying psychology driven by American beliefs and values with a companyĺls go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its ĺlgo/no-goĺl decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy
Member of
Cataloging source
N$T
http://bibfra.me/vocab/lite/collectionName
Unternehmenserfolg in den USA
http://library.link/vocab/creatorName
Drews, Ralf
Dewey number
658.4/06
Index
no index present
LC call number
HD58.8
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Lamson, Melissa
Series statement
Management for professionals
http://library.link/vocab/subjectName
  • Business enterprises
  • Business enterprises
  • Organizational change
  • Europe
  • United States
  • Export marketing -- Europe
  • Industrial management -- Europe
Label
Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)
Instantiates
Publication
Copyright
Note
"Originally published in German with the title "Unternehmenserfolg in den USA"."
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? -- Key Strategic Steps -- Sustaining Your Business Investment in the US
Control code
SPR916446550
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319171241
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-17124-1
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)
Publication
Copyright
Note
"Originally published in German with the title "Unternehmenserfolg in den USA"."
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? -- Key Strategic Steps -- Sustaining Your Business Investment in the US
Control code
SPR916446550
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319171241
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-17124-1
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

Subject

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