The Resource Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)
Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)
Resource Information
The item Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This book connects a buying psychology driven by American beliefs and values with a companyĺls go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its ĺlgo/no-goĺl decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy
- Language
-
- eng
- ger
- eng
- Extent
- 1 online resource.
- Note
- "Originally published in German with the title "Unternehmenserfolg in den USA"."
- Contents
-
- The Case for Culture in Expansion Strategy
- Your Company's Value Proposition in the US
- Defining and Exploring in the US Market
- Determining the Organization's Cultural Fit in the US
- Ready to Go to the US?
- Key Strategic Steps
- Sustaining Your Business Investment in the US
- Isbn
- 9783319171241
- Label
- Market entry into the USA : why European companies fail and how to succeed
- Title
- Market entry into the USA
- Title remainder
- why European companies fail and how to succeed
- Statement of responsibility
- Ralf Drews, Melissa Lamson
- Language
-
- eng
- ger
- eng
- Summary
- This book connects a buying psychology driven by American beliefs and values with a companyĺls go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its ĺlgo/no-goĺl decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy
- Cataloging source
- N$T
- http://bibfra.me/vocab/lite/collectionName
- Unternehmenserfolg in den USA
- http://library.link/vocab/creatorName
- Drews, Ralf
- Dewey number
- 658.4/06
- Index
- no index present
- LC call number
- HD58.8
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Lamson, Melissa
- Series statement
- Management for professionals
- http://library.link/vocab/subjectName
-
- Business enterprises
- Business enterprises
- Organizational change
- Europe
- United States
- Export marketing -- Europe
- Industrial management -- Europe
- Label
- Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)
- Note
- "Originally published in German with the title "Unternehmenserfolg in den USA"."
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? -- Key Strategic Steps -- Sustaining Your Business Investment in the US
- Control code
- SPR916446550
- Dimensions
- unknown
- Extent
- 1 online resource.
- File format
- unknown
- Form of item
- online
- Isbn
- 9783319171241
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.1007/978-3-319-17124-1
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- Label
- Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)
- Note
- "Originally published in German with the title "Unternehmenserfolg in den USA"."
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? -- Key Strategic Steps -- Sustaining Your Business Investment in the US
- Control code
- SPR916446550
- Dimensions
- unknown
- Extent
- 1 online resource.
- File format
- unknown
- Form of item
- online
- Isbn
- 9783319171241
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.1007/978-3-319-17124-1
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Market-entry-into-the-USA--why-European/VXtV00KmBqY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Market-entry-into-the-USA--why-European/VXtV00KmBqY/">Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Market-entry-into-the-USA--why-European/VXtV00KmBqY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Market-entry-into-the-USA--why-European/VXtV00KmBqY/">Market entry into the USA : why European companies fail and how to succeed, Ralf Drews, Melissa Lamson, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>