Coverart for item
The Resource Marketing : real people, real choices, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Marketing : real people, real choices, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Label
Marketing : real people, real choices
Title
Marketing
Title remainder
real people, real choices
Statement of responsibility
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Solomon, Michael R
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Marshall, Greg W
  • Stuart, Elnora W
Series statement
Brand you
http://library.link/vocab/subjectName
Marketing
Label
Marketing : real people, real choices, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 551-562) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- pt. II. Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- pt. III. Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- pt. IV. Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- pt. V. Delivering the value proposition -- Retailing : Bricks and clicks -- App. A. Under armour in action : Implementing a marketing plan -- App. B. Sample marketing plan : The S & S Smoothie Company -- App. C. Marketing math
Control code
ocm56880196
Dimensions
28 cm.
Edition
4th ed.
Extent
162 p.
Isbn
9780131449688
Lccn
2004025605
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.
Label
Marketing : real people, real choices, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publication
Bibliography note
Includes bibliographical references (p. 551-562) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- pt. II. Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- pt. III. Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- pt. IV. Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- pt. V. Delivering the value proposition -- Retailing : Bricks and clicks -- App. A. Under armour in action : Implementing a marketing plan -- App. B. Sample marketing plan : The S & S Smoothie Company -- App. C. Marketing math
Control code
ocm56880196
Dimensions
28 cm.
Edition
4th ed.
Extent
162 p.
Isbn
9780131449688
Lccn
2004025605
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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