Coverart for item
The Resource Marketing financial services, edited by Christine Ennew, Trevor Watkins, and Mike Wright, (electronic book)

Marketing financial services, edited by Christine Ennew, Trevor Watkins, and Mike Wright, (electronic book)

Label
Marketing financial services
Title
Marketing financial services
Statement of responsibility
edited by Christine Ennew, Trevor Watkins, and Mike Wright
Contributor
Subject
Language
eng
Summary
  • Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team
  • This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice
Member of
Cataloging source
OPELS
Dewey number
332.1/068/8
Illustrations
illustrations
Index
index present
LC call number
HG186.G7
LC item number
M33 1995
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1952-
http://library.link/vocab/relatedWorkOrContributorName
  • Ennew, Christine
  • Watkins, Trevor
  • Wright, Mike
Series statement
The Marketing series
http://library.link/vocab/subjectName
  • Financial services industry
  • Bank marketing
  • Advertising
Label
Marketing financial services, edited by Christine Ennew, Trevor Watkins, and Mike Wright, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [378]-397) and index
Color
multicolored
Contents
  • The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)
  • 1. The changing environment of financial services / James F. Devlin and Mike Wright -- 2. Understanding consumers and markets / Sally McKechnie and Tina Harrison -- 3. Developing marketing strategy / Christine Ennew -- 4. The financial services marketing mix / Christine Ennew and Trevor Watkins -- 5. Product strategy / Christine Ennew -- 6. Advertising and promotion / Des Thwaites -- 7. Pricing / David Llewellyn and Leigh Drake -- 8. Distribution channels / Barry Howcroft and Julia Kiely -- 9. Customer care and service quality / Barbara R. Lewis -- 10. Bank marketing / Mike Wright and Barry Howcroft -- 11. Insurance marketing / Stephen Diacon and Trevor Watkins -- 12. Building society marketing / Donald W. Cowell -- 13. The marketing of unit and investment trusts / Paul Draper -- 14. Credit cards / Steve Worthington -- 15. Case studies
Control code
SCIDI499054063
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xi, 404 p.)
Form of item
online
Isbn
9780750622479
Other physical details
ill.
Specific material designation
remote
Label
Marketing financial services, edited by Christine Ennew, Trevor Watkins, and Mike Wright, (electronic book)
Publication
Bibliography note
Includes bibliographical references (p. [378]-397) and index
Color
multicolored
Contents
  • The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)
  • 1. The changing environment of financial services / James F. Devlin and Mike Wright -- 2. Understanding consumers and markets / Sally McKechnie and Tina Harrison -- 3. Developing marketing strategy / Christine Ennew -- 4. The financial services marketing mix / Christine Ennew and Trevor Watkins -- 5. Product strategy / Christine Ennew -- 6. Advertising and promotion / Des Thwaites -- 7. Pricing / David Llewellyn and Leigh Drake -- 8. Distribution channels / Barry Howcroft and Julia Kiely -- 9. Customer care and service quality / Barbara R. Lewis -- 10. Bank marketing / Mike Wright and Barry Howcroft -- 11. Insurance marketing / Stephen Diacon and Trevor Watkins -- 12. Building society marketing / Donald W. Cowell -- 13. The marketing of unit and investment trusts / Paul Draper -- 14. Credit cards / Steve Worthington -- 15. Case studies
Control code
SCIDI499054063
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xi, 404 p.)
Form of item
online
Isbn
9780750622479
Other physical details
ill.
Specific material designation
remote

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