Coverart for item
The Resource Marketing genius, Peter Fisk

Marketing genius, Peter Fisk

Label
Marketing genius
Title
Marketing genius
Statement of responsibility
Peter Fisk
Creator
Subject
Language
eng
Cataloging source
UKM
http://library.link/vocab/creatorName
Fisk, Peter
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.F585 2006
Literary form
non fiction
http://library.link/vocab/subjectName
Marketing
Target audience
specialized
Label
Marketing genius, Peter Fisk
Instantiates
Publication
Bibliography note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Pt. 1.
  • Ingenuity : the making of a marketing genius.
  • p. 20
  • Track 1.
  • Complexity.
  • p. 23
  • Track 2.
  • Expectations.
  • p. 55
  • Track 3.
  • Genius.
  • p. 85
  • Pt. 2.
  • Thinking : the mind of a marketing genius.
  • p. 108
  • Track 4.
  • Strategy.
  • p. 111
  • Track 5.
  • Brands.
  • p. 139
  • Track 6.
  • Customers.
  • p. 169
  • Track 7.
  • Innovation.
  • p. 197
  • Pt. 3.
  • Competing : the touch of a marketing genius.
  • p. 226
  • Track 8.
  • Propositions.
  • p. 229
  • Track 9.
  • Experiences.
  • p. 253
  • Track 10.
  • Connections.
  • p. 279
  • Track 11.
  • Relationships.
  • p. 305
  • Pt. 4.
  • Leading : the impact of a marketing genius.
  • p. 328
  • Track 12.
  • Performance.
  • p. 331
  • Track 13.
  • Marketers.
  • p. 369
  • Track 14.
  • Leadership.
  • p. 395
  • Track 15.
  • Futures.
  • p. 419
  • Pt. 5.
  • genie : becoming a marketing genius.
  • p. 450
  • Genius lab.
  • p. 452
  • Genius catalysts.
  • p. 461
  • Genius source.
  • p. 469
  • Recharge.
  • p. 484
Control code
ocm60965609
Dimensions
18 cm.
Extent
viii, 490 p.
Isbn
9781841126814
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Marketing genius, Peter Fisk
Publication
Bibliography note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Pt. 1.
  • Ingenuity : the making of a marketing genius.
  • p. 20
  • Track 1.
  • Complexity.
  • p. 23
  • Track 2.
  • Expectations.
  • p. 55
  • Track 3.
  • Genius.
  • p. 85
  • Pt. 2.
  • Thinking : the mind of a marketing genius.
  • p. 108
  • Track 4.
  • Strategy.
  • p. 111
  • Track 5.
  • Brands.
  • p. 139
  • Track 6.
  • Customers.
  • p. 169
  • Track 7.
  • Innovation.
  • p. 197
  • Pt. 3.
  • Competing : the touch of a marketing genius.
  • p. 226
  • Track 8.
  • Propositions.
  • p. 229
  • Track 9.
  • Experiences.
  • p. 253
  • Track 10.
  • Connections.
  • p. 279
  • Track 11.
  • Relationships.
  • p. 305
  • Pt. 4.
  • Leading : the impact of a marketing genius.
  • p. 328
  • Track 12.
  • Performance.
  • p. 331
  • Track 13.
  • Marketers.
  • p. 369
  • Track 14.
  • Leadership.
  • p. 395
  • Track 15.
  • Futures.
  • p. 419
  • Pt. 5.
  • genie : becoming a marketing genius.
  • p. 450
  • Genius lab.
  • p. 452
  • Genius catalysts.
  • p. 461
  • Genius source.
  • p. 469
  • Recharge.
  • p. 484
Control code
ocm60965609
Dimensions
18 cm.
Extent
viii, 490 p.
Isbn
9781841126814
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
Processing Feedback ...