Coverart for item
The Resource Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television, Simon Hudson, Louise Hudson

Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television, Simon Hudson, Louise Hudson

Label
Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television
Title
Marketing in action
Title remainder
'Lights, Camera, Action!' promoting Hawaii through film and television
Statement of responsibility
Simon Hudson, Louise Hudson
Creator
Contributor
Author
Subject
Language
eng
Summary
The case explains how the state of Hawaii is trying to encourage greater tourism to its islands through celebrating movies that were filmed in Hawaii. In particular, focusing on Kualoa ranch, which was the set for a number of famous films such as Jurassic Park and the Windtalkers
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hudson, Simon
Dewey number
791.4309961
Illustrations
illustrations
Index
no index present
LC call number
PN1995.9.H38
LC item number
H83 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Hudson, Louise
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Hawaii
  • Hawaii
  • Tourism
  • Kualoa Ranch
Target audience
specialized
Label
Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television, Simon Hudson, Louise Hudson
Instantiates
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: 'Lights, camera, action!' Promoting Hawaii through film and television. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). (pp. 270-272). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003543
Extent
1 online resource
Form of item
online
Isbn
9781526446480
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television, Simon Hudson, Louise Hudson
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: 'Lights, camera, action!' Promoting Hawaii through film and television. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). (pp. 270-272). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003543
Extent
1 online resource
Form of item
online
Isbn
9781526446480
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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