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The Resource Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson

Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson

Label
Marketing in action : The Deer Hunt Festival, Winneba, Ghana
Title
Marketing in action
Title remainder
The Deer Hunt Festival, Winneba, Ghana
Statement of responsibility
Simon Hudson, Louise Hudson
Creator
Contributor
Author
Subject
Language
eng
Summary
Ghana may not be at the top of the global tourism charts as yet, but one area has plans for the near future to secure niche markets via eco- and cultural tourism based around a singular sporting event. Their festival, called 'Aboakyer' in the local Fante language, is a tribute to the successful migration of the Effutu people led by two brothers from the Northeastern African town of Timbuktu to the Winneba area in the central coast region of Ghana (previously known as the Gold Coast) about 300 years ago. This case describes the festival and asks students to brainstorm how to grow it as a tourist attraction
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hudson, Simon
Dewey number
394.269667
Illustrations
illustrations
Index
no index present
LC call number
GT4889.G4
LC item number
H83 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Hudson, Louise
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Festivals
  • Tourism
  • Aboakyer
  • Efutu (African people)
Target audience
specialized
Label
Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson
Instantiates
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: The deer hunt festival, Winneba, Ghana. . In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 121-123). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003553
Extent
1 online resource
Form of item
online
Isbn
9781526446374
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: The deer hunt festival, Winneba, Ghana. . In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 121-123). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003553
Extent
1 online resource
Form of item
online
Isbn
9781526446374
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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