The Resource Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson
Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson
Resource Information
The item Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Ghana may not be at the top of the global tourism charts as yet, but one area has plans for the near future to secure niche markets via eco- and cultural tourism based around a singular sporting event. Their festival, called 'Aboakyer' in the local Fante language, is a tribute to the successful migration of the Effutu people led by two brothers from the Northeastern African town of Timbuktu to the Winneba area in the central coast region of Ghana (previously known as the Gold Coast) about 300 years ago. This case describes the festival and asks students to brainstorm how to grow it as a tourist attraction
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: The deer hunt festival, Winneba, Ghana. . In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 121-123). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526446374
- Label
- Marketing in action : The Deer Hunt Festival, Winneba, Ghana
- Title
- Marketing in action
- Title remainder
- The Deer Hunt Festival, Winneba, Ghana
- Statement of responsibility
- Simon Hudson, Louise Hudson
- Language
- eng
- Summary
- Ghana may not be at the top of the global tourism charts as yet, but one area has plans for the near future to secure niche markets via eco- and cultural tourism based around a singular sporting event. Their festival, called 'Aboakyer' in the local Fante language, is a tribute to the successful migration of the Effutu people led by two brothers from the Northeastern African town of Timbuktu to the Winneba area in the central coast region of Ghana (previously known as the Gold Coast) about 300 years ago. This case describes the festival and asks students to brainstorm how to grow it as a tourist attraction
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Hudson, Simon
- Dewey number
- 394.269667
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- GT4889.G4
- LC item number
- H83 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Hudson, Louise
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Festivals
- Tourism
- Aboakyer
- Efutu (African people)
- Target audience
- specialized
- Label
- Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: The deer hunt festival, Winneba, Ghana. . In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 121-123). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003553
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526446374
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: The deer hunt festival, Winneba, Ghana. . In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 121-123). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003553
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526446374
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-in-action--The-Deer-Hunt-Festival/VuXRfpmMMe8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-in-action--The-Deer-Hunt-Festival/VuXRfpmMMe8/">Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-in-action--The-Deer-Hunt-Festival/VuXRfpmMMe8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-in-action--The-Deer-Hunt-Festival/VuXRfpmMMe8/">Marketing in action : The Deer Hunt Festival, Winneba, Ghana, Simon Hudson, Louise Hudson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
