The Resource Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson
Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson
Resource Information
The item Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case explains LOCOG's marketing strategy before the London Olympic Games and how the firm tried to boost customer service before the Games and an increase number of tourists through training
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: High-profile sporting events in Britain. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 296-299). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526446503
- Label
- Marketing in action : high-profile sporting events in Britain
- Title
- Marketing in action
- Title remainder
- high-profile sporting events in Britain
- Statement of responsibility
- Simon Hudson, Louise Hudson
- Language
- eng
- Summary
- The case explains LOCOG's marketing strategy before the London Olympic Games and how the firm tried to boost customer service before the Games and an increase number of tourists through training
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Hudson, Simon
- Dewey number
- 796.48
- Illustrations
- illustrations
- Index
- index present
- LC call number
- GV721
- LC item number
- .H83 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Hudson, Louise
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Hosting of sporting events
- London Organising Committee of the Olympic Games and Paralympic Games
- Target audience
- specialized
- Label
- Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: High-profile sporting events in Britain. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 296-299). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003545
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526446503
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: High-profile sporting events in Britain. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 296-299). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003545
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526446503
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-in-action--high-profile-sporting/TmIKb-rO0Wc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-in-action--high-profile-sporting/TmIKb-rO0Wc/">Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-in-action--high-profile-sporting/TmIKb-rO0Wc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-in-action--high-profile-sporting/TmIKb-rO0Wc/">Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
