Coverart for item
The Resource Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson

Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson

Label
Marketing in action : high-profile sporting events in Britain
Title
Marketing in action
Title remainder
high-profile sporting events in Britain
Statement of responsibility
Simon Hudson, Louise Hudson
Creator
Contributor
Author
Subject
Language
eng
Summary
The case explains LOCOG's marketing strategy before the London Olympic Games and how the firm tried to boost customer service before the Games and an increase number of tourists through training
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hudson, Simon
Dewey number
796.48
Illustrations
illustrations
Index
index present
LC call number
GV721
LC item number
.H83 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hudson, Louise
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Hosting of sporting events
  • London Organising Committee of the Olympic Games and Paralympic Games
Target audience
specialized
Label
Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson
Instantiates
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: High-profile sporting events in Britain. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 296-299). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003545
Extent
1 online resource
Form of item
online
Isbn
9781526446503
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Marketing in action : high-profile sporting events in Britain, Simon Hudson, Louise Hudson
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: High-profile sporting events in Britain. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 296-299). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003545
Extent
1 online resource
Form of item
online
Isbn
9781526446503
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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