The Resource Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson
Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson
Resource Information
The item Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case explains how Myanmar attempted to increase tourism and evaluates the success of its marketing campaigns in the wake of the authoritarian regime in the country until the opening up of the country in 2011
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Let the journey begin (Again). In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 27-29). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526446404
- Label
- Marketing in action : let the journey begin (again)
- Title
- Marketing in action
- Title remainder
- let the journey begin (again)
- Statement of responsibility
- Simon Hudson, Louise Hudson
- Language
- eng
- Summary
- The case explains how Myanmar attempted to increase tourism and evaluates the success of its marketing campaigns in the wake of the authoritarian regime in the country until the opening up of the country in 2011
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Hudson, Simon
- Dewey number
- 338.4791
- Illustrations
- illustrations
- Index
- index present
- LC call number
- G155.B93
- LC item number
- H83 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Hudson, Louise
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
- Tourism
- Target audience
- specialized
- Label
- Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson
- Note
-
- Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Let the journey begin (Again). In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 27-29). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003548
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526446404
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson
- Note
-
- Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Let the journey begin (Again). In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 27-29). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003548
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526446404
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-in-action--let-the-journey-begin/oMtinpFfeg4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-in-action--let-the-journey-begin/oMtinpFfeg4/">Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-in-action--let-the-journey-begin/oMtinpFfeg4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-in-action--let-the-journey-begin/oMtinpFfeg4/">Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>