Coverart for item
The Resource Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson

Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson

Label
Marketing in action : let the journey begin (again)
Title
Marketing in action
Title remainder
let the journey begin (again)
Statement of responsibility
Simon Hudson, Louise Hudson
Creator
Contributor
Author
Subject
Language
eng
Summary
The case explains how Myanmar attempted to increase tourism and evaluates the success of its marketing campaigns in the wake of the authoritarian regime in the country until the opening up of the country in 2011
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hudson, Simon
Dewey number
338.4791
Illustrations
illustrations
Index
index present
LC call number
G155.B93
LC item number
H83 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hudson, Louise
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
Tourism
Target audience
specialized
Label
Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson
Instantiates
Publication
Note
  • Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Let the journey begin (Again). In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 27-29). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003548
Extent
1 online resource
Form of item
online
Isbn
9781526446404
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Marketing in action : let the journey begin (again), Simon Hudson, Louise Hudson
Publication
Note
  • Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Let the journey begin (Again). In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 27-29). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003548
Extent
1 online resource
Form of item
online
Isbn
9781526446404
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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