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The Resource Marketing in action : leveraging events to change a destination image, Simon Hudson, Louise Hudson

Marketing in action : leveraging events to change a destination image, Simon Hudson, Louise Hudson

Label
Marketing in action : leveraging events to change a destination image
Title
Marketing in action
Title remainder
leveraging events to change a destination image
Statement of responsibility
Simon Hudson, Louise Hudson
Creator
Contributor
Author
Subject
Language
eng
Summary
The case explains how ministry of tourism in Brazil tried to promote the country as a holiday destination and move away from the sexualised representation of Brazilian men and women, given the problem of sex tourism in the country
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hudson, Simon
Dewey number
338.4791
Illustrations
illustrations
Index
index present
LC call number
G155.B7
LC item number
H83 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hudson, Louise
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Tourism
  • Sex tourism
  • Brazil
Target audience
specialized
Label
Marketing in action : leveraging events to change a destination image, Simon Hudson, Louise Hudson
Instantiates
Publication
Note
  • Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Leveraging events to change a destination image: The case of Brazil and the 2014 World Cup. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 239-241). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003549
Extent
1 online resource
Form of item
online
Isbn
9781526446367
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Marketing in action : leveraging events to change a destination image, Simon Hudson, Louise Hudson
Publication
Note
  • Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Leveraging events to change a destination image: The case of Brazil and the 2014 World Cup. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 239-241). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003549
Extent
1 online resource
Form of item
online
Isbn
9781526446367
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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