The Resource Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson
Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson
Resource Information
The item Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case explains the growth in popularity of budget airlines and how low cost airlines such as Norwegian air are expanding their services into long haul flights across the globe rejecting the traditional model of budget airlines focusing on domestic and short haul flights
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Low cost airlines take off. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526446466
- Label
- Marketing in action : low cost airlines take off
- Title
- Marketing in action
- Title remainder
- low cost airlines take off
- Statement of responsibility
- Simon Hudson, Louise Hudson
- Language
- eng
- Summary
- The case explains the growth in popularity of budget airlines and how low cost airlines such as Norwegian air are expanding their services into long haul flights across the globe rejecting the traditional model of budget airlines focusing on domestic and short haul flights
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Hudson, Simon
- Dewey number
- 387.7068
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HE9780
- LC item number
- .H83 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Hudson, Louise
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Airlines
- Norwegian Air Shuttle (Airline)
- Target audience
- specialized
- Label
- Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Low cost airlines take off. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003550
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526446466
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson
- Note
-
- Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Low cost airlines take off. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003550
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526446466
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-in-action--low-cost-airlines-take-off/IQdivHp5Jb4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-in-action--low-cost-airlines-take-off/IQdivHp5Jb4/">Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-in-action--low-cost-airlines-take-off/IQdivHp5Jb4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-in-action--low-cost-airlines-take-off/IQdivHp5Jb4/">Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
