Coverart for item
The Resource Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson

Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson

Label
Marketing in action : low cost airlines take off
Title
Marketing in action
Title remainder
low cost airlines take off
Statement of responsibility
Simon Hudson, Louise Hudson
Creator
Contributor
Author
Subject
Language
eng
Summary
The case explains the growth in popularity of budget airlines and how low cost airlines such as Norwegian air are expanding their services into long haul flights across the globe rejecting the traditional model of budget airlines focusing on domestic and short haul flights
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hudson, Simon
Dewey number
387.7068
Illustrations
illustrations
Index
index present
LC call number
HE9780
LC item number
.H83 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hudson, Louise
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Airlines
  • Norwegian Air Shuttle (Airline)
Target audience
specialized
Label
Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson
Instantiates
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Low cost airlines take off. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003550
Extent
1 online resource
Form of item
online
Isbn
9781526446466
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Marketing in action : low cost airlines take off, Simon Hudson, Louise Hudson
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: Low cost airlines take off. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003550
Extent
1 online resource
Form of item
online
Isbn
9781526446466
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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