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The Resource Marketing in action : the ethics of portraying war as a tourism attraction in Vietnam, Simon Hudson, Louise Hudson

Marketing in action : the ethics of portraying war as a tourism attraction in Vietnam, Simon Hudson, Louise Hudson

Label
Marketing in action : the ethics of portraying war as a tourism attraction in Vietnam
Title
Marketing in action
Title remainder
the ethics of portraying war as a tourism attraction in Vietnam
Statement of responsibility
Simon Hudson, Louise Hudson
Creator
Contributor
Author
Subject
Language
eng
Summary
War tourism has been around for hundreds of years. Admiral Lord Nelson's battleship, The Victory, for example, has long been a successful tourist attraction drawing millions of visitors to Portsmouth, England. Heroes from the American Civil War have likewise been venerated in the US with statues, artifacts, memorials and reenactments of their battles, attracting tourists in their thousands. The eerie reminders of World War II atrocities at Belsen and Auschwitz are still major tourism destinations as well as the city of Hiroshima in Japan and Pearl Harbor in Hawaii. However, it is only more recently that tourism marketers in Vietnam have identified the cultural value of their war-ravaged country in terms of an attraction to encourage more overseas visitors. Having suffered more than 30 years of war (first with France, then with the US, and finally civil war), Vietnam has been engaged in renovation and rebuilding since its 1987 economic reform policy, doi moi. The reform promoted open-door policies and a free market economy. Through the establishment of the Vietnam National Administration of Tourism (VNAT), war tourism has been actively encouraged and targeted as part of a government and private sector marketing plan. VNAT is focusing on increasing state management of tourism, strategic planning and forecasting, human resource training, and the easing of formalities within the industry. The intention is to attract overseas investment and develop tourism as a dominant foreign exchange earner for Vietnam
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hudson, Simon
Dewey number
338.4791597
Illustrations
illustrations
Index
no index present
LC call number
G155.V5
LC item number
H83 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Hudson, Louise
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
Tourism
Target audience
specialized
Label
Marketing in action : the ethics of portraying war as a tourism attraction in Vietnam, Simon Hudson, Louise Hudson
Instantiates
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: The ethics of portraying war as a tourism attraction in Vietnam. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 358-361). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003554
Extent
1 online resource
Form of item
online
Isbn
9781526446510
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Marketing in action : the ethics of portraying war as a tourism attraction in Vietnam, Simon Hudson, Louise Hudson
Publication
Note
  • Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: The ethics of portraying war as a tourism attraction in Vietnam. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 358-361). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003554
Extent
1 online resource
Form of item
online
Isbn
9781526446510
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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