The Resource Marketing management, Philip Kotler, Kevin Keller
Marketing management, Philip Kotler, Kevin Keller
Resource Information
The item Marketing management, Philip Kotler, Kevin Keller represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing management, Philip Kotler, Kevin Keller represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
- Language
- eng
- Edition
- 12th ed.
- Extent
- xxxix, 729, [45] p.
- Note
- The internet resource mentioned in the text is for individual registration and use only. It is therefore, unsuitable for university-wide use
- Contents
-
- Ch. 1.
- Defining marketing for the 21st century.
- p. 3
- Ch. 2.
- Developing marketing strategies and plans.
- p. 35
- Ch. 3.
- Gathering information and scanning the environment.
- p. 71
- Ch. 4.
- Conducting marketing research and forecasting demand.
- p. 101
- Ch. 5.
- Creating customer value, satisfaction, and loyalty.
- p. 139
- Ch. 6.
- Analyzing consumer markets.
- p. 173
- Ch. 7.
- Analyzing business markets.
- p. 209
- Ch. 8.
- Identifying market segments and targets.
- p. 239
- Ch. 9.
- Creating brand equity.
- p. 273
- Ch. 10.
- Crafting the brand positioning.
- p. 309
- Ch. 11.
- Dealing with competition.
- p. 341
- Ch. 12.
- Setting product strategy.
- p. 371
- Ch. 13.
- Designing and managing services.
- p. 401
- Ch. 14.
- Developing pricing strategies and programs.
- p. 431
- Ch. 15.
- Designing and managing value networks and channels.
- p. 467
- Ch. 16.
- Managing retailing, wholesaling, and logistics.
- p. 503
- Ch. 17.
- Designing and managing integrated marketing communications.
- p. 535
- Ch. 18.
- Managing mass communications : advertising, sales promotions, events, and public relations.
- p. 567
- Ch. 19.
- Managing personal communications : direct marketing and personal selling.
- p. 603
- Ch. 20.
- Introducing new market offerings.
- p. 633
- Ch. 21.
- Tapping into global markets.
- p. 667
- Ch. 22.
- Managing a holistic marketing organization.
- p. 695
- Isbn
- 9780131968530
- Label
- Marketing management
- Title
- Marketing management
- Statement of responsibility
- Philip Kotler, Kevin Keller
- Language
- eng
- Summary
- This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
- Cataloging source
- YUS
- http://library.link/vocab/creatorName
- Kotler, Philip
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1956-
- http://library.link/vocab/relatedWorkOrContributorName
- Keller, Kevin Lane
- http://library.link/vocab/subjectName
- Marketing
- Label
- Marketing management, Philip Kotler, Kevin Keller
- Note
- The internet resource mentioned in the text is for individual registration and use only. It is therefore, unsuitable for university-wide use
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Ch. 1.
- Defining marketing for the 21st century.
- p. 3
- Ch. 2.
- Developing marketing strategies and plans.
- p. 35
- Ch. 3.
- Gathering information and scanning the environment.
- p. 71
- Ch. 4.
- Conducting marketing research and forecasting demand.
- p. 101
- Ch. 5.
- Creating customer value, satisfaction, and loyalty.
- p. 139
- Ch. 6.
- Analyzing consumer markets.
- p. 173
- Ch. 7.
- Analyzing business markets.
- p. 209
- Ch. 8.
- Identifying market segments and targets.
- p. 239
- Ch. 9.
- Creating brand equity.
- p. 273
- Ch. 10.
- Crafting the brand positioning.
- p. 309
- Ch. 11.
- Dealing with competition.
- p. 341
- Ch. 12.
- Setting product strategy.
- p. 371
- Ch. 13.
- Designing and managing services.
- p. 401
- Ch. 14.
- Developing pricing strategies and programs.
- p. 431
- Ch. 15.
- Designing and managing value networks and channels.
- p. 467
- Ch. 16.
- Managing retailing, wholesaling, and logistics.
- p. 503
- Ch. 17.
- Designing and managing integrated marketing communications.
- p. 535
- Ch. 18.
- Managing mass communications : advertising, sales promotions, events, and public relations.
- p. 567
- Ch. 19.
- Managing personal communications : direct marketing and personal selling.
- p. 603
- Ch. 20.
- Introducing new market offerings.
- p. 633
- Ch. 21.
- Tapping into global markets.
- p. 667
- Ch. 22.
- Managing a holistic marketing organization.
- p. 695
- Control code
- ocm60814796
- Dimensions
- 29 cm.
- Edition
- 12th ed.
- Extent
- xxxix, 729, [45] p.
- Isbn
- 9780131968530
- Lccn
- 2004029595
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill. (chiefly col.)
- Label
- Marketing management, Philip Kotler, Kevin Keller
- Note
- The internet resource mentioned in the text is for individual registration and use only. It is therefore, unsuitable for university-wide use
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Ch. 1.
- Defining marketing for the 21st century.
- p. 3
- Ch. 2.
- Developing marketing strategies and plans.
- p. 35
- Ch. 3.
- Gathering information and scanning the environment.
- p. 71
- Ch. 4.
- Conducting marketing research and forecasting demand.
- p. 101
- Ch. 5.
- Creating customer value, satisfaction, and loyalty.
- p. 139
- Ch. 6.
- Analyzing consumer markets.
- p. 173
- Ch. 7.
- Analyzing business markets.
- p. 209
- Ch. 8.
- Identifying market segments and targets.
- p. 239
- Ch. 9.
- Creating brand equity.
- p. 273
- Ch. 10.
- Crafting the brand positioning.
- p. 309
- Ch. 11.
- Dealing with competition.
- p. 341
- Ch. 12.
- Setting product strategy.
- p. 371
- Ch. 13.
- Designing and managing services.
- p. 401
- Ch. 14.
- Developing pricing strategies and programs.
- p. 431
- Ch. 15.
- Designing and managing value networks and channels.
- p. 467
- Ch. 16.
- Managing retailing, wholesaling, and logistics.
- p. 503
- Ch. 17.
- Designing and managing integrated marketing communications.
- p. 535
- Ch. 18.
- Managing mass communications : advertising, sales promotions, events, and public relations.
- p. 567
- Ch. 19.
- Managing personal communications : direct marketing and personal selling.
- p. 603
- Ch. 20.
- Introducing new market offerings.
- p. 633
- Ch. 21.
- Tapping into global markets.
- p. 667
- Ch. 22.
- Managing a holistic marketing organization.
- p. 695
- Control code
- ocm60814796
- Dimensions
- 29 cm.
- Edition
- 12th ed.
- Extent
- xxxix, 729, [45] p.
- Isbn
- 9780131968530
- Lccn
- 2004029595
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill. (chiefly col.)
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-management-Philip-Kotler-Kevin/G6BknQPAB28/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-management-Philip-Kotler-Kevin/G6BknQPAB28/">Marketing management, Philip Kotler, Kevin Keller</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Marketing management, Philip Kotler, Kevin Keller
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-management-Philip-Kotler-Kevin/G6BknQPAB28/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-management-Philip-Kotler-Kevin/G6BknQPAB28/">Marketing management, Philip Kotler, Kevin Keller</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
