Coverart for item
The Resource Marketing management and strategy : an African casebook, edited by George Tesar and John Kuada, (electronic book)

Marketing management and strategy : an African casebook, edited by George Tesar and John Kuada, (electronic book)

Label
Marketing management and strategy : an African casebook
Title
Marketing management and strategy
Title remainder
an African casebook
Statement of responsibility
edited by George Tesar and John Kuada
Contributor
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
Dewey number
658.80096
Illustrations
illustrations
Index
index present
LC call number
HF5415.12.A35
LC item number
M37 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Tesar, George
  • Kuada, John E
  • ProQuest (Firm)
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Strategic planning
Label
Marketing management and strategy : an African casebook, edited by George Tesar and John Kuada, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources
Control code
EBC1125188
Dimensions
unknown
Extent
xviii, 257 p.
Form of item
  • online
  • electronic
Isbn
9780415783330
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
Label
Marketing management and strategy : an African casebook, edited by George Tesar and John Kuada, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources
Control code
EBC1125188
Dimensions
unknown
Extent
xviii, 257 p.
Form of item
  • online
  • electronic
Isbn
9780415783330
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote

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