Coverart for item
The Resource Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan

Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan

Label
Marketing management in Turkey
Title
Marketing management in Turkey
Statement of responsibility
Selcen Ozturkcan, Elif YolbulanOkan
Contributor
Editor
Subject
Language
eng
Summary
Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, in order to build tailored products and marketing programs that will capitalize on such rapid growth. In "Marketing Management in Turkey", Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of these emerging economiesnamely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. Along the way, this book offers important insights into issues affecting all emerging markets, including common perceptions and misconceptions around the opportunities they offer. "Marketing Management in Turkey" will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy
Cataloging source
UtOrBLW
Dewey number
658.8
Index
index present
LC call number
HF5415.12.T9
LC item number
M37 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ozturkcan, Selcen
  • Yolbulan Okan, Elif
Series statement
Marketing in emerging markets
http://library.link/vocab/subjectName
  • Marketing
  • Economic development
Label
Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan
Instantiates
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
9781787145573
Dimensions
unknown
Extent
1 online resource (xi, 464 pages).
Form of item
online
Isbn
9781787145573
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
9781787145573
Dimensions
unknown
Extent
1 online resource (xi, 464 pages).
Form of item
online
Isbn
9781787145573
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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