The Resource Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan
Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan
Resource Information
The item Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, in order to build tailored products and marketing programs that will capitalize on such rapid growth. In "Marketing Management in Turkey", Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of these emerging economiesnamely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. Along the way, this book offers important insights into issues affecting all emerging markets, including common perceptions and misconceptions around the opportunities they offer. "Marketing Management in Turkey" will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy
- Language
- eng
- Extent
- 1 online resource (xi, 464 pages).
- Note
- Includes index
- Isbn
- 9781787145573
- Label
- Marketing management in Turkey
- Title
- Marketing management in Turkey
- Statement of responsibility
- Selcen Ozturkcan, Elif YolbulanOkan
- Language
- eng
- Summary
- Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, in order to build tailored products and marketing programs that will capitalize on such rapid growth. In "Marketing Management in Turkey", Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of these emerging economiesnamely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. Along the way, this book offers important insights into issues affecting all emerging markets, including common perceptions and misconceptions around the opportunities they offer. "Marketing Management in Turkey" will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy
- Cataloging source
- UtOrBLW
- Dewey number
- 658.8
- Index
- index present
- LC call number
- HF5415.12.T9
- LC item number
- M37 2018
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Ozturkcan, Selcen
- Yolbulan Okan, Elif
- Series statement
- Marketing in emerging markets
- http://library.link/vocab/subjectName
-
- Marketing
- Economic development
- Label
- Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan
- Note
- Includes index
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 9781787145573
- Dimensions
- unknown
- Extent
- 1 online resource (xi, 464 pages).
- Form of item
- online
- Isbn
- 9781787145573
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- Label
- Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan
- Note
- Includes index
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 9781787145573
- Dimensions
- unknown
- Extent
- 1 online resource (xi, 464 pages).
- Form of item
- online
- Isbn
- 9781787145573
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-management-in-Turkey-Selcen-Ozturkcan/-Z4OEf-o0uo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-management-in-Turkey-Selcen-Ozturkcan/-Z4OEf-o0uo/">Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-management-in-Turkey-Selcen-Ozturkcan/-Z4OEf-o0uo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-management-in-Turkey-Selcen-Ozturkcan/-Z4OEf-o0uo/">Marketing management in Turkey, Selcen Ozturkcan, Elif YolbulanOkan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
