Coverart for item
The Resource Marketing myopia, Theodore Levitt

Marketing myopia, Theodore Levitt

Label
Marketing myopia
Title
Marketing myopia
Statement of responsibility
Theodore Levitt
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1925-2006
http://library.link/vocab/creatorName
Levitt, Theodore
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Harvard business review classics
http://library.link/vocab/subjectName
  • Marketing
  • Customer relations
Label
Marketing myopia, Theodore Levitt
Instantiates
Publication
Note
Originally published in Harvard Business Review, 2004
Bibliography note
Includes bibliographical references (p. 81-82)
Control code
ocn191898266
Dimensions
17 cm.
Extent
v, 90 p.
Isbn
9781422126011
Lccn
2008005791
Label
Marketing myopia, Theodore Levitt
Publication
Note
Originally published in Harvard Business Review, 2004
Bibliography note
Includes bibliographical references (p. 81-82)
Control code
ocn191898266
Dimensions
17 cm.
Extent
v, 90 p.
Isbn
9781422126011
Lccn
2008005791

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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