Coverart for item
The Resource Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)

Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)

Label
Marketing plans : how to prepare them, how to use them
Title
Marketing plans
Title remainder
how to prepare them, how to use them
Statement of responsibility
Malcolm McDonald
Creator
Subject
Language
eng
Summary
Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provide
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
McDonald, Malcolm
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Target audience
adult
Label
Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)
Instantiates
Publication
Note
Previous ed.: Oxford: Butterworth-Heinemann, 2002
Bibliography note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
DAW16809970
Edition
6th ed.
Extent
xvii, 675 p.
Form of item
electronic
Isbn
9780080489353
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill. (some col.)
Specific material designation
remote
Type of computer file
PDF
Label
Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)
Publication
Note
Previous ed.: Oxford: Butterworth-Heinemann, 2002
Bibliography note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
DAW16809970
Edition
6th ed.
Extent
xvii, 675 p.
Form of item
electronic
Isbn
9780080489353
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill. (some col.)
Specific material designation
remote
Type of computer file
PDF

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